How to adapt to the development of investment agent model in pharmaceutical investment website

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Pharmaceutical industry sales model, the most important way of sales may be the pharmaceutical investment agent model. However, this sales model has pros and cons, the pharmaceutical investment model with the passage of time is also constantly developing, pharmaceutical investment sites should also be with the pharmaceutical industry model changes.

Any pattern is somewhat outdated over time, and a pattern that was successful in the past does not necessarily fit the present situation. Since the traditional mode of pharmaceutical investment is changing, the network investment mode should also be timely change their own.

Where is the change of traditional medicine investment mode?

Advantages of pharmaceutical Investment agent:

Investment agent model is used by many pharmaceutical companies, because it can help enterprises in the shortest possible time to use the network of agents and funds to quickly seize the market, expand market share, speed up payment and simplify management, flat channel. Especially for a large number of emerging small and medium-sized pharmaceutical Enterprises, limited funds, no network, no market, investment mode can be said to quickly occupy the market, rapid withdrawal of funds, rapid development and expansion of the preferred business model. According to statistics, the current domestic drug sales total of more than 20% of the investment model to achieve.

The disadvantage of pharmaceutical investment agent:

Relative to the establishment of the sales force of enterprises, investment agent model is not conducive to the enterprise to establish brand image and long-term development, can not exercise their own sales force. Long-term dependence on agents, can not effectively break through sales bottlenecks, can not withstand market risks.

How to avoid the disadvantage of pharmaceutical investment agent in traditional pharmaceutical enterprises.

The confusion of pharmaceutical investment Agency:

With the passage of time, the investment agent model itself has become increasingly problematic, manufacturers and agents have full complaints and frustration. Enterprises believe that agents are mixed, terminal control is weak, sales cost growth too fast, and most agents pay attention to short-term interests, it is difficult to cooperate with the long-term development of enterprises, it is difficult to become a long-term strategic partner, and the agent complained about the instability of enterprise policy, frequent intervention and arbitrary segmentation of the market, the And with the increasing cost and risk, the agents are obviously worried about the enterprises to recover the market, but not input, do not act.

Especially since 2006, with the National health reform and a series of new policies, the original mode of investment has been a huge impact, many enterprises and agents have lost confidence in the mode of investment.

How to develop long-term agents:

Mainly has the following several aspects: 1. Brand building--attracting excellent agents; 2. Effective agent Management-retain outstanding agents, such as strict chain of goods management system; 3. The technical guidance and after-sales service for agents-to make agents rely on enterprises for a long time; 4. Continuous product Innovation------------------------

Facing the new development of the investment enterprise, we should deal with the development of the new investment mode and adapt to the development of the new investment mode.

Drug Hair Network med18.com is a well-known domestic pharmaceutical investment agent information publishing site, in the new form, we also made a change, we are no longer simply to the pharmaceutical business to provide agents to provide agents agent information, we should be for the investment enterprises to make a pharmaceutical investment agent fine management platform. For the refinement of the agent management, we can give agents ratings, which are provincial agents, which are regional agents, which are retail agents. For the brand building of investment enterprises, we not only provide some investment information, more important is to provide some corporate culture, brand building, product knowledge, sales strategy, agent training and so on.

The introduction of academic channels, a lot of pharmaceutical sales through soft advertising, the so-called academic promotion, this aspect of Shi Yuzhu is a master, when the promotion of brain platinum, not blindly promote their own brand but in the promotion of the benefits of brain platinum, through the public to promote the academic promotion to achieve their own promotion effect. This aspect will add some medicine the platform, gives the merchant enterprise to promote own new product and lets the agent understand the new product the way. A very simple example: the principle of the treatment of colds to promote cold medicine. Make the site a bit more academic, so that agents know more about the product. The customer's purchase process includes the process of not knowing, knowing, interested, evaluating, experimenting, using, and often using. Different forms of academic promotion have different characteristics and play different roles in different stages of purchase. According to the purchase stage of the target customer, choose the appropriate academic promotion form and its combination. For example, a product that the target customer does not know will not be purchased anyway. You can start by investigating and inspiring the needs of your customers (cold medicine is not necessarily going to sleep), then let it know the characteristics of the product (the day to eat white tablets do not knock sleep, night to eat black tablets sleep incense), this will be possible in the prescription or purchase, targeted to choose the drug "(Baiga Black)." Sometimes, customers use the product evaluation is not good, not willing to use, at this point must focus on the promotion of customer issues, to provide him with the right product after evaluation criteria. For example, because the first wear contact lenses, put on after the eye hair dry, some people will no longer wear, at this time to tell this is the normal phenomenon, contact lenses the first few days wear time should not be too long, the eyes gradually adapt to no longer feel dry. Specific academic topics can be introduced for a particular enterprise, and a certain promotional fee will be charged.

Increase marketing channels, we do not just let the pharmaceutical enterprises to find agents, we have to provide some knowledge of marketing management, so that merchants to make better use of agent resources, how to manage good agents. Help merchants to strengthen the construction of their own team.

When the traditional mode of pharmaceutical investment is questioned by people, investment enterprises are also seeking breakthroughs, as a special investment for business enterprises to serve the pharmaceutical Investment website, should adapt to this change, in order to long-term and stable development.

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