How to adapt to the development trend of mobile E-book reading in novel station

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One: Mobile phone e-book reading data

First look at a group of data in early 2010, an AI media market advisory published the "China Mobile internet market and Internet users Behavior survey," The Chinese mobile phone users online purposes of the survey. "The main purpose of Internet access in China" according to the results of the check survey, reading novels as the main purpose of 51.7%. According to this survey, more than 50% of the options are only 3, reading E-books has become in addition to chat and news services, the third largest mobile services, significantly ahead of games, video and other entertainment projects.

While more than 39% of Chinese mobile internet users say they do not accept any wireless-paid products, according to the statistics in the "buying intention of wireless products for mobile users", it is worth noting that mobile-reading programs are ranked at the top of the list of wireless products that are willing to buy at 37.5%, ahead of other services Therefore, it can be seen that reading products are the easiest service for users to pay.

Second: The characteristics of mobile phone reading

According to the book reading rate survey conducted by the China Publishing Science Research Institute, in 08, adults over 18 years of age read a book at a rate of only 49.3%. Every two adults around us have one year to read a book. The number one reason for not reading is: there is no time. The second reason for not reading is that the book price is more expensive, for a book in about 200 pages, people's psychological price is only 11 yuan, the usual price of the world is obviously more than this level.

But it's not that people don't want to read, but the pace of modern life is pretty fast, and the hectic work of learning makes them look like they really don't have the time. But it just seems, in fact, that modern times are fragmented. In big cities, for example, commuting time is a fragmented time period. It's just that a lot of people don't hold a book in such a time.

E-book reading can solve these two problems, not only can make full use of various fragments of time, but also to make the cost of access to become very low, or even free, there are many sites are available for free download txt ebook. And with mobile terminals, especially the replacement of mobile terminals, the popularity of mobile phone e-book reading, will become very bright. Let's look at some data to see how the time of the fragmentation pattern is distributed.

From the use of mobile browsers, can be reflected from the side of mobile reading fragments of the law

In 2010, when users used their mobile phones to surf the internet, 47.8% were used to read E-book novels, while the use of browsers in vehicles accounted for more than 50% of the time. So, in other words, a lot of people use mobile phones to read novels at a time when the cost of input distribution will also appear fragmented.

In my opinion, reading can be summed up into two kinds, deep reading and shallow reading. Deep reading, usually refers to the flip before, write and draw, and even read over and over again the form of reading. This kind of reading usually appears in the serious study or the scholarship. Take the history book for example, if you want to read "The historical records", that is a kind of deep reading, but if you are reading "Ming Dynasty That Thing", in general, are shallow reading.

The audience group of shallow reading is bigger than the deep reading user group, regardless of the age span, the income level span, the shallow reading all occupy to the majority. Compared to reading books, E-book reading is more of a shallow reading, it effectively utilizes the very low cost to fill the modern time of the debris.

Third: Mobile reading services are the most stable growth situation

In the overall scale of Internet browsing time is stable, the blog service browsing time continued Q2 a large growth trend, Q3 effective browsing time up to 5.05 billion hours, video sharing services decreased slightly by 5.7%. It can be seen that the literature novel service has maintained a steady growth trend, the literature novel service quarterly effective browsing time Rose 42.2%.

In July 2009, the results of the "National Reading survey of the Nation" were published, and Chinese adults used online reading, mobile reading and other digital media reading rate of 24.5%, of which more than 2.8 of the people read only the digital media and not read paper books. In the same period, according to the data released by the same time, 42.4% of mobile phone novels were ranked fifth in 2009, much more than other businesses.

At the same time, Eric Research found that since 2009, the air network novel business revenue has grown rapidly, has become an important business growth point. As one of the largest mobile reading platforms in the country, the aerial network novel channel has more than 17 million web browsing capacity in the vertical mobile novel channel, and has more than 5 million registered members and many original authors. Eric said that the aerial network will use more valuable original works by wave-surfing net to provide mobile phone users with novel reading and creative services across the internet and mobile phones, and improve the overall development strategy of the online mobile reading industry chain.

2009-2010 Mobile internet Users mobile network main activities, from the overall view, 2010 options in the proportion of the 2009 has a certain extent of improvement. In particular, compared with the 2009, "Search Information", "Resource Download" and "read the novel" The proportion of the depth of the use of mobile Internet has increased significantly.

Four: The reference of advanced countries in the field of communication

Mention of mobile literature must be mentioned in Japan, because in the 3G network ahead of the world in Japan, mobile phone novels have actually completely penetrated the development of literature. In the form of physical books published mobile phone novel has more than 30, a total of sales of 1000多万册, in the top 10 of the best-selling list, more than half from mobile phone novels.

The development of mobile literature in Japan is considered not replicable, because of the popularity of mobile phone novels in Japan, the first, Japan's 3G penetration rate and mobile phone penetration rate is very high, for mobile phone novel provides a platform; second, the Japanese spend more time commuting on the road, providing time for reading; 19-21-Year-old Japanese young people do not have PCs, they use their phones as PCs.

So can China replicate Japan's success in mobile literature? data show that Chinese mobile phone users will reach 600 million in 2009, mobile phone penetration in the city will reach 95%, and the three operators have begun to increase the publicity and popularization of 3G, mobile phone internet tariffs have dropped sharply, This provides a platform for the growth of mobile phone novels.

And as China's urbanization process, living away from the office, the subway, light rail construction is also speeding up, which undoubtedly for mobile phone novels to provide reading time. The use of mobile phones by young Chinese users is commonplace, and they are potential readers of mobile phone fiction. Therefore, the development of mobile phone literature in China has a number of prerequisites have been basic.

Five: From the Software installation type can see the potential of mobile phone reading

From the installation of various types of software can be seen, mobile internet users of the demand for mobile networks mainly focused on leisure and entertainment and information search. According to the research data, reading software is ranked fourth in 36.3% from the mobile phone software installed by mobile internet users. Game software, browsers, audio and video playback software, respectively, 55.6%, 45% and 40.4% of the installation ratio ranked top three.

From the above data, we can see that the mobile phone E-book reading is in a good period of rise, has a broad market, and is the most likely to be profitable mobile value-added services. And with the way of WAP Internet phase-out, then the main mobile phone to read e-books mainly divided into three kinds of ways:

1, through the mobile phone on the Web network online reading.

2, through the Internet to download e-books to the computer and then into the phone to read.

3. Use reading software to download or read online.

Pocket online E-book Service already has the first two ways, and is preparing a third way of service, please everyone look forward to.

This paper starts from the pocket net to http://www.koodii.com