How to add additional value to the article

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To 3721.html ">2014 year if the site's article or copy sticky paste over there is no additional value, so congratulate you from the site is down right even by K is not far." Since the second half of 2012, these sites have been greatly affected, and this is also true from the recent massive drop in power. How to add additional value? To see my actions:

If we were talking about adding additional value from the content of the article, such as adding pictures, adding video, adding content, adding download links, this adds value to the site. But what we're talking about today is adding to the added value of the article from the user's needs, which is what the user will be wondering about after reading your article. And these doubts and needs you can in the article directly satisfied, if the one-time satisfied that is very good an article, if not meet the user also need to search again to find other content, then others will meet, your article quality is not the highest. Let's look at some cases:

For example: facial mask. Users search the word when a question and answer mask can be done every day? If we want to use this long tail as the title of the article, then what should we do? If the simple collection of his Baidu answer whether it can? Of course, but there is no added value. Imagine Baidu know the user will be more than your site users, and you collected in the past any content has not modified add how can there be additional value? When we look at the answer in a little bit after we've collected this one, we find that the answer is very general, that is, a ballpark answer, not a single one. So this time we can add added value, we will be different skin classification: oily skin, dry skin, mixed skin and so on, different types of skin using different masks, and tell him to do it once a few days, how to apply the effect will be better. So this is not a high-quality soft wen, and we can also recommend their own products in the article, there will be many users very much believe that this kind of information on the recommendation.

Another case: The face is full of acne how to do. When we search this long tail keyword enter when the home page most see is 39 health nets, baby tree, a long time health net, good doctor, have asked to answer, seek medicine, and each platform there are many doctors answer. Many people will say that such a healthy platform has done very well, it is difficult for us to go beyond the rankings of these sites. Is this really the case? Please take a closer look at the platform inside the doctor's answer, most of the doctor's answer is to start with the concept, tell you what acne is, and then divided into what kinds, is how to cause, the result said a chase again tell you suggest you go to the hospital to see. Just do not want to go to the hospital to search on the Internet, the question is also do not know how to do to ask you these doctors, if you give me is a lot of definitions why don't I go to see Baidu Encyclopedia?

What users really care about is not how to explain, how to distinguish, even do not want to know how this is caused, but also do not want to hear your suggestions to the hospital to see. For a sick person most want to know is my acne should be how to treat, the user only concerned with their own relationship, other medical care do not want to pay attention. But the doctor's answer is to let users do not know how to treat their own acne, also do not know what kind of acne they belong to. If you delete any medical definitions in our article this time, then really to make several distinguish acne, and with the figure, and clearly specify the characteristics of what, how to treat, and then recommend our treatment of acne products, then is not a high-quality article? Not only has the user also launched the product, It's more effective than the doctors ' official recommendation to go to the hospital. Because the cost of a hospital is more than dozens of yuan Ah, but if you want to buy a acne products hundreds of dollars may also be considered, after all, you are not forced to buy me, but went to the hospital regardless of whether to look at the first start all have to spend money. This is the value of the article, but also reflect the value of the most cattle place.

Summary: Adding additional value to the article is to think about it from the user's point of view, to see the problem as a layman and then to think about what needs to be. There is a saying that the layman subversive, that is, those who do not understand the industry can often create miracles, because they can stand in the user's perspective to think about the problem, to meet the needs.

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