How to adjust keyword bids to reduce more promotional costs

In Baidu Auction has 10 advertising era, our strategy is basically the main keyword with Baidu bidding, secondary keywords and long tail keyword optimization. Now, although Baidu in some words adjusted for only 3 ads, which lead to the main keyword competition continues to heat up, but Baidu is still unable to evade the existence of bidding, how to reduce the cost of Baidu bidding, is always around in our hearts of the disease. First of all, why should we adjust the price of Baidu bid. One is to reduce costs, and the other is that Baidu has the potential to reduce costs in theory.


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How we are going to adjust the price. Small Head Intelligent Promotion Assistant:


 


1, first of all to adjust the quality of the word to 3 stars. Key points are entry dependencies, URL positioning, click-through, price, and overall account operation. The correlation example: Gastric disease treatment and slow inflammation gastritis is two completely different things, the correlation is not big, this needs to differentiate.


 


2, the goal of lowering prices is to first exclude the word without clicking. The quality of the entry needs to accumulate clicks, if the entry has not produced a click, let him in front, let him create clicks, and accumulate a certain click. If there is no click on the left column ranking, or ranking, this can no longer reduce the price, which needs to raise prices, so that he came to increase the chance of producing clicks.


 


3, the target of price cuts is the first, and there are already clicks on the word.


 


(1) in the first place, the number of clicks by customers, but also by peer-click the chance of high, especially material suppliers Click can let you depressed. So try not to be in the first place, guarantee the top 3 on line.


 


(2) There is a click, which means that the entry click this piece has been divided, with the price of capital.


 


4, how to reduce prices.


 


(1) Use the click Price data to estimate the quality of the competitor's terms and bid. For example: own actual consumption amount is 3.51 yuan, that uses the formula may draw several results. 1, the same quality of the case, the next one's bid must be 3.5 yuan. 2, my quality 3, the other side of the quality of 2, the next one's bid is 5.25 yuan.


 


(next bid x next entry quality/own entry quality +0.01), this as long as the price adjustment for more than 3.5, if and the next exchange, then the opponent is inferior to the quality of their own, if not, then both sides of the same quality.


 


(2) Price adjustment principle. Guarantee 2nd or 3rd. Less than 2nd, above 3rd; In this way, the overall price of the entry will be getting lower.


 


Small head bidding software to provide trial writing.


 


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