How to advertise the future profit model of mobile internet

Abstract: To tell the truth, the author of the Internet circle is not long, but there is an experience, that is, regardless of the level of access to the occasion, talk about mobile internet can be loaded force. So.. Today I would like to talk about the future of mobile Internet profit model. Today first

To tell the truth, the author of the Internet circle is not long, but there is an experience, that is, regardless of the level of access to the occasion, talk about mobile internet can be loaded force. So ... today I will talk to you about the future of mobile Internet profit model. Let's talk about advertising today.

The author thinks, the traditional Internet profit model basically has three kinds of forms:

1 Sales Model. That is, use the Internet to achieve product sales, such as E-commerce platform and group buying site.

2 advertising mode. namely the website, the customer, the user constitutes the advertisement platform, may the direct advertisement display, or the project sponsorship, for instance each big portal website, the search engine.

3 Charging mode. That is, let users pay for the content or product of the website, or set up a pay wall, or even reward, such as some traditional media to change the digital media to pay for reading, pay games, of course, this model is the most successful when the game.

This is the traditional Internet profit model, but in the mobile internet ecology, are these profit models? It is true that it is not the same, because the two are different in ecology. So, is advertising possible in mobile internet?

Let's take a look at some data:

① according to forecast data released by US market research firm Magna Global, mobile advertising has grown most rapidly this year, at a rate of 54% per cent and advertising revenue of about $12 billion.

②, the world's leading media communications company ZenithOptimedia, has also predicted the growth of mobile advertising. Its forecasts show that mobile advertising revenue will grow by 67% this year, with an average growth rate of 51% in 2012-2015. On display advertising, ZenithOptimedia a unified forecast of various forms of display advertising, saying there will be a 20% annual growth rate. As with Magna Global forecasts, ZenithOptimedia expects search advertising revenue to grow by 14%. (The above data is from 199IT)

Clearly, mobile internet advertising is growing quietly. Why is that? I think the most important point is mobile search. In fact, the same logic as the PC, the reason why the traditional Internet's main revenue from search engine advertising, because the internet era, consumers began to search for information in the active position, consumers to obtain information more willing to accurately present, so search engine advertising can get so much growth space. Similarly, with the popularity of smartphones, consumers are more willing to use mobile search information, so this is accompanied by the growth of mobile internet advertising.

For example BRI User experience CEO horsepower in a shared data show, "June 14, 2013 Market Research Institute emarketer released a new study, last year, the global mobile internet advertising market revenue reached 8.8 billion U.S. dollars, and Google's share of more than 50%, 4.61 billion U.S. dollars." This year, Google mobile internet advertising revenue will further increase by 92.1% to 8.85 billion U.S. dollars. ”

From this data, it is clear that in the past two years, the global mobile internet advertising revenue This cake is growing, the fastest growth is Google. Mainly because of Google's powerful mobile services, such as Google search, Google Maps, Gmail, YouTube, and so on, which contributed the most is the Google mobile search.

Therefore, here I would like to remind you that it is not premature to conclude that mobile internet advertising is not feasible. Although some people say that because of the popularity of smart devices, the Internet has tended to personalized, private, users of their own not interested in content will not tolerate it on the phone, and because the user time fragmentation, advertising exposure will be very small. Indeed, the phenomenon is true. But this is the "user himself not interested in" the premise of the conclusion. The author believes that the value of advertising is even greater because of the user's personal strengthening. Previously presented advertising is a simple and rough way to push, users do not look at the way. But the mobile Internet is different, because the mobile Internet segmentation, based on mobile services are more and more, not to mention the future, the current variety of apps are countless, and these app features represent some user needs, with the demand, advertising is not good to push it?

Of course, this is also the author based on a subjective idea. Advertising really can be fully embedded in the mobile Internet ecology, but also by the facts to speak.

The writer @ lu Ling zi cun