How to analyze a competitor's site rankings

Source: Internet
Author: User

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A lot of times, we find that their website ranking is difficult to surpass competitors, more depressing is not their opponents included more than their own chain, not more than their own, PR is not their own high, in this case, why the ranking opponents will surpass themselves? Here we need to know how to analyze the competitor's website ranking problem.

How to analyze the competitor website ranking, Wuhan website optimization think that we should first from the ideological understanding of the misunderstanding before, is not the PR value of high ranking will rely on the front, not a collection of multiple sites on the top, not the number of outside the chain ranked more than the front. Search engine keyword Ranking results are hundreds of kinds of complex formula algorithm through the calculation, a single chain number, PR value, the number is only likely to affect the ranking of keywords, in other words, they are just a part of the search engine ranking algorithm, and can not determine all.

Analyze competitor website Rankings What should we analyze? Here's a diagram, and we'll look at it together:

  

How to analyze a competitor's site rankings

Here is mainly from the content of the site, link two major aspects of how to analyze the competitor site keyword rankings;

1, the content of the website. The website content contains the website structure, site keyword selection and distribution, URL structure, site content article writing and article original degree, the site within the chain construction, site internal anchor text, and so on, the following we introduce one by one should pay attention to which aspects, as to specific how to do, by a lot of SEO tutorials have a detailed explanation, By need of the host to find information to see.

Web site architecture. The main observation of the site structure is reasonable, whether it conforms to the "F" type structure, there is not conducive to user experience, site pages inside the layout of the keywords, Web page has not updated the module, the Site page code is concise, there is no use of JS or Flash script.

Site keyword selection, layout. Site keyword selection is reasonable, whether it is in line with industry characteristics, whether there is potential value, in addition to the distribution of keywords is reasonable, is not based on the competitive strength of the distribution of key words.

The URL structure. Web site URL directory level is reasonable, is not within 4 layers.

The content of the article. Whether according to the principle of "around a word", whether the article is original enough, the chain anchor this article is reasonable.

2, the site outside the chain. The construction of the chain includes the number of backlinks in the homepage, the quantity of high-quality links, the number of related outside chains and the continuous growth of the chain. Said this person too many, I just want to remind everyone Baidu Domain detection does not come out anchor text outside the chain.

How to analyze competitor's website rank? Above all is the Wuhan SEO idler personal opinion, the analysis website does not look blindly the quantity, the quality has the quantity is the key which wins the game. This article by Wuhan SEO idler original http://www.chenhaoseo.com SEO Technical Exchange qq94775541

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