How to analyze a competitor's website before website optimization

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Sun Tzu said in the Art of War: "The husband did not fight and the temple is a winner, it is much also, not war and the temple is too many, it is less." More than a win, less, 而况 in no count! This is to emphasize the "cautious war" and "heavy war", the need for policymakers in the war, to carry out careful planning, assessment and arrangements for the various elements to achieve "mutual understanding" and victorious.

Do SEO is also the case, the early analysis is critical, including web site data analysis, keyword analysis, competitor analysis, today, I through some of my experience to talk about the analysis of competitors, mainly include the following aspects:

I. Website domain name

Domain name is the site optimization of the more important factors, here mainly analyze the age of the competitor domain name, the PR value of the domain name

Second, the website page contains the situation

Analyze the number of pages in the competitor's website and collect the information in each search engine

Iii. Key Words

Analyze the layout of competitor keywords, including title,keywords,description, keyword density and location of keywords

IV. website Structure

Analyze the internal structure of the opponent's website, including code, directory structure, URL settings, H1, H2, fervent, etc.

V. External analysis of the website

External links is a site ranking an important factor, of course, is not outside the chain the more the better, but related, high-quality. Here we want to analyze the competitive hand of the external chain, including the chain of data, from where, quality. Through the above analysis, we can basically determine the quality of the competitor's website, and then we can learn from its good place, he did bad, we certainly want to remove, so targeted to their own site SEO optimization, the ranking of the site will eventually rise.

Article/shallen Source: www.shallen.org.cn