How to analyze competitors ' external links

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Any industry will encounter competitors, we do SEO is also, when you do the site ranked hard come up, not two days but again by the competition to squeeze down, I believe that do not have a SEO is not depressed, so we need to always pay attention to the competitor's website dynamic, so that we make timely adjustments, Especially for the extent of the competitor's understanding of SEO and SEO strategy is what, therefore, especially to see a competitor's Web site quickly get ranked, but do not know how to do it, this will let us very frustrated, the following from my own experience to explain how to analyze the competitor's external links.

Although we now mainly do is Baidu optimization, and in 2013, Baidu is updated a series of actions, such as the original plan for the first phase of the Mars progress, as well as the Green Luo 1.0 algorithm, Green Luo 2.0 algorithm, although Baidu has been stressed now do not pay attention to the outside chain, but the chain is still a search engine is an important factor ( Personally think, do not spray).

By analyzing your competitor's external links, you can get a lot of information, and you can do a lot of things after analyzing your competitor's external links:

Dig deeper: What pages of a competitor's Web site are the most attractive links, because these pages may be the most important page in the overall web site, especially if they are ranked well in the search for competitive keywords that will give you unexpected results, It can also help you find out where these links are from and help you develop your content and external link building strategies.

First Analyze anchor text:

Does your competitor have a large number of abnormal links using highly optimized anchor text; If so, explain that they may be buying links, and if you end up analyzing them without using the purchase link, drill down and continue to track how they get the optimized anchor text so that you may be able to specify the direction for your own site's external link strategy.

Determine if they use manual links

There are many ways to manually link, such as whether they appear in a lot of open directories, or whether they have exchanged links with many related websites.

Make sure they use direct or indirect methods

You can keep track of whether they use indirect methods to leverage social media activities to build links, some sites simply through a simple PR can get good business, if there is no indication that they carry out a certain amount of PR or BR exchange or social media construction, indicating that they must be actively trying, You also have to step up, or you can easily be overtaken by your competitors.

Determine if they are building links based on benefits

Do they use benefits to exchange links, such as Membership points or badges, to exchange success?

After you have analyzed all of your statistics, you can use data analysis to determine where their overall link building focus is, such as whether there is a news software promotion or a promotional viral video.

By analyzing the competitor's external link building, you can decide what you want to do with data analysis, and you might follow them if the competitor's rough is useful to them, and of course it is wrong, but it may keep you in a follower's position, So you can focus on their external link building strategy in the weak link is what, in this force, beyond competitors, the above article by the Webmaster http://www.cn12365.org original update, reproduced please indicate the source, the offender must investigate.