How to analyze competitors by bidding

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I did an experiment before, I asked 20 different areas of the small and medium-sized enterprises bidding leaders, ask them to do when bidding will not analyze competitors? How is it analyzed? The result is only 4 companies to analyze the competitor's bidding, but are simple analysis is not comprehensive, The remaining 16 do not have this awareness, at that time they are said that the monthly renewal fee, in addition to this is the telephone, hardly how to control the bidding, there is a telephone, no phone on the busy other work. Half of the 20 companies bidding have the relevant personnel at ordinary times in charge of management and maintenance, half of the enterprise without human control. I immediately asked them to promote the effect, most people say that the effect is generally not a loss but also did not make money, only a few said a little effect. Today, we'll discuss the issue of competitive bidding with you.

SME bidding purposes:

Pay promotion to get more potential customers and brand shows, of course, the ultimate goal is to profit.

Small and medium-sized enterprises to do bidding market:

Suppose that there are 100,000 potential customers in an industry, and if 10 competitors do the bidding, if the average is basically 10,000 potential customers per business. But the data is certainly not evenly distributed, certain companies will get more, some may not get much. In addition to the brand, product and the strength of the company's factors and bidding skills, etc. also have a very big relationship. The network market is certain, if the bidding operation is better, then you obtain the number of potential customers, the profit will be greater.

The value of the SME bidding:

If you vote 10,000 yuan advertising fees, one months or a year you have to reverse the cost of 10,000, that means you do not lose money, it is indirectly said to be a waste of time and energy is equal to help Baidu work, if it is a loss, let alone. So bid to do as far as possible to do a good job, to be profitable, to be valuable. To do well, it is absolutely necessary to analyze competitors.

Analyze the purpose and importance of competitors

Analysis of competitors can know how others do, why others do so, others to do so good? The aim is to gain the advantage of others to make up for their shortcomings or to innovate themselves in order to improve their effectiveness. Their own problems, inadvertently is not easy to find themselves, through the analysis of competitors can reflect their own problems, so as to improve the problem.

Analysis of competitor's what?

Generally do a bidding promotion, that analysis of competitors mainly from the following aspects to analyze.

1. Analyze the key words of competitor.

Analysis competitor did what keyword, how many keywords, this oneself can go search search, if search out can see competitor's advertisement that say the other party did this word, as far as possible you can think of the word search again. After analysis, you will know what other people have done and whether you have made these words yourself. Keyword is the basis of bidding, especially valuable keywords are very important, directly affect the transformation and transactions.

2, analysis of competitors ranking

The previous step analyzes the competitor's keyword, the next is to analyze the competitor's keyword rankings, see what they do the ranking of keywords is generally a what position, left, right, left front or left behind, and then analyze their ranking stability, often change, or basically remain unchanged, Then we can analyze whether the competitor's bidding is in charge of the management. Again, they can estimate their daily budget consumption from their ranking position.

3, analysis of competitors ' creativity

Analysis competitor's creativity, from your angle analysis, you think the competitor's creativity writes well, sucks does not attract you, they mainly highlights what, has what characteristic, which may draw lessons from. Creative good also directly affect users will not go to click, so to try to figure out the user's psychology, write to attract the user's creativity.

4, analysis of competitor's website

Web site is critical, you can say that the user finally become a site accounted for more than 50% of the factors, after all, the bidding is to bring users to the site is no matter, customers can not call to consult, can buy products, all rely on the site to bring users experience and site content characteristics. In the view of Hongjiang, bidding sites and products is the key factor in opening up the gap between competitors. Can analyze the opening speed of competitor website, website design enough atmosphere, look like big company or small company, content enough, product enough bright spots, product advantages, description, packaging is in place, the site has what functions conducive to marketing, website color and so on. If the entire industry site is very ordinary general, who can do a more powerful site out, the chance to get potential customers will increase, because now customers are very smart, around, customers look at a few, if suddenly see a website and products are very powerful and persuasive, that the affirmation of the customer's intention will be biased on this, Thus prompting customer consultation and the subsequent deal. This is also a place to differentiate with competitors. So do the bidding friends quickly check their website experience.

5. Analyze competitor's product advantage and marketing strategy

On the site to see what the competitor's products have advantages, including introduction, pictures, description, price, and so on, and then see what the competitors used marketing strategies, such as discounts, promotions, activities, free trial, door-to-door, etc. similar, can be adopted on the adoption.

What do you do when you analyze a competitor?

1, absorb the competitor good, make up the insufficiency.

2, find and competitors differentiated way of marketing to attract customers.

3, optimize the auction account, rewrite the idea, adjust the keyword ranking and so on.

3, adjust their own launch strategy, and improve the quality of the site.

Appendix: Consumer Psychology: Suppose the user has the demand to buy a product, that finally he must buy, the key is where to buy, buy what grade, why buy your product here? And so on, users in the purchase of a product in fact there are some doubts and psychological thinking, the enterprise if you can step by step to eliminate the user's doubts, Improve trust, improve goodwill, that is getting closer to the deal, then how to achieve these? From the point of view of network marketing, these early stage will be reflected on the Internet, especially the enterprise's Web site above, such as customers have the desire to actively consult.

OK, today to share these, want to see the author more experience article or learn more bidding, Network marketing experience, can search on the Internet, I free for everyone to answer, welcome to exchange, but also please pay attention to this site my next article, if you want to transfer this article please specify this source.