How to analyze competitors to improve site rankings

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Want to do a good job SEO must learn to analyze the competitor, the enemy, win. Recently many do site webmaster do not know how to analyze competitors, how to obtain effective methods from competitors, to enhance the weight of their own site, then today Shahi SEO for everyone to think of the way to teach this set of methods.

Analysis is to find out its weak points and the merits of anything is not unassailable, if a site is really unassailable, then the rankings can not often fluctuate. The analysis of competitors ' websites is to find out their merits and deficiencies. If a site is mainly relying on content and get a high weight, we can not analyze the focus of its content. Do website seo know, write 10 articles dozens of original articles in general for a person will not have any problems, can persist. But if a year 365 days, the original, and the quality of the article must be high, for example, write about website optimization and the Internet, write the article must be able to publish in webmaster Online, then will the Jiangnan just do that day? It's going to be @ everyone's thinking and vision is different Analysis of other people's writing ideas, you will find a lot of merit.

The analysis of competitors mainly from two aspects, on the one hand, the station, on the other side is the station, and these two aspects to analyze what data, and the competitor's core data to help their site quickly stand out?

I. Analysis data in the station

1. The site's domain name has no competitive advantage: is not the old domain name new to do station, the old domain name can accelerate the examination period of the website, enhances the website to collect, at the same time the biggest benefit again in the site is not easy to be killed by the search engine in the budding state, therefore we can now often see sells the portal website the two level domain name buys to do the medical site optimization , more well-known is the Phoenix Chinese Medicine, the health of the network, the health of China, Sina Chinese Medicine, Sina, the city's health columns and other stations.

2. Site layout is reasonable: mainly in the first: bread crumbs navigation is the key word layout, to the home page of the bread crumbs generally we are to do the anchor text brand words this point we can in the more well-known SEO successful site can be seen, such as Amoy shoes nets, Or, like Jingdong, to each column to do 1 key words to improve the list of keywords.

3. Analysis of Keywords: through Baidu index, Baidu bidding backstage, Google ad, Google trends to the analysis of keywords, including brand words, business words to analyze the layout of the intention of the competitor, keyword acquisition source.

Two. What to do outside the station

1. Through Baidu Advanced syntax: domain:+ each other's domain name, see where others are doing in the Baidu related domain, if found that they are in some high weight forum hair, can integrate their resources, and then they also used to publish, combined with some of their own resources to supplement beyond, Note that this syntax can only view the link with the URL, such as the anchor text without the URL can not be viewed, here may be used to some foreign tools I published a article.

2. With Google:link query outside the chain: there is a very important place is to see the other side of the friendship link, we can go to exchange the weight of a relatively high friendship links, through webmaster tools friend chain Check, you can find the rival site of the friend chain which is the weight of high, and then click Into, You can contact the other site to pay to get these links, of course, the best way is to get one-way links.

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