How to analyze Sales-type web site analysis ideas

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Analysis of the Web site is our ability as a website optimization personnel necessary. So how to conduct a website analysis of a sales site? Analysis of sales-oriented web site What do you want to analyze? Below I combine many years of Kunshan website optimization experience to summarize the sales-oriented site how to conduct the site analysis. First, sales-type web site analysis is divided into: the status of the site analysis and competitor analysis.

We first look at the status of the site analysis. Site analysis of the current situation is mainly aimed at sales data analysis, flow source Analysis and Web page analysis of these 3 aspects to analyze.

1. Sales data analysis, sales data mainly focus on product sales overall trend, product sales distribution trends, and order keywords.

2. Flow source analysis, flow source mainly focus on flow source structure (direct Click, recommendation, SE), the source of keywords (want or not to notice?), external links (have not found the better?)

3. Web page analysis, Site page analysis mainly focus on product page description, product page user experience, keywords, long tail document ideas.

For example: A sell can rui Kang milk powder site, the analysis of the status of the site will be analyzed can Rui Kang Milk powder sales trends, users are through what way to enter the site, if the keyword import traffic, that keyword is? The last user bought, because the product page which attracted him to buy and so on. And so the data are mastered, then we optimize the site has the facts of the data standards, so do the site optimization will be more effort.

Above we said three points about the analysis of the status of the site, below we talk about how to analyze the competitor. We analyze our competitors, and first we need to know what we can look at from our competitors: competitive products, Web pages, external outreach. Based on these 3 aspects, let's look at what we want to analyze:

We want to analyze competitor product Product keyword ranking, product function, long tail product, long tail idea;

We want to analyze competitor website page product page description, product page user experience, keywords;

We want to analyze the external distribution of competitors outside the chain (forum? Blog message?) PR? Other, promotion means (forum? blog) SNS? PR? other), promote ideas.

The above is about sales of web site analysis ideas, but sales-oriented web site analysis does not have fixed steps and methods, when you are very familiar with the use of web analytics tools and the site to analyze the business, you can completely do not have to adhere to the above mentioned ideas and methods. But the optimization work after analysis is not missing.

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