How to analyze the desirability of smiling marketing by grassroots webmaster

In the circle of micro-trust friends can never be imagined, maybe a fresh thing is a flash of hot up, then to mention the recent unusual popularity of the micro-trust in the circle of "micro-letter Challenge", it is from the first "put some pictures of your people on the left, the right side of their photos, you point friends continue to deliver a smile!" The rules of the game, slowly extended and enriched the current too many popular factors, this is to continue the "Ice bucket big challenge" after another rise of the trend. Smiling challenges are so hot that you can't understand them. The explanation of this activity on the Internet is also a controversial one. For it this quiet fiery let a person a little touch the mind, is really a smile no sign, no disregard of the rise, no reason, immediately for you to answer, below our comprehensive analysis under the circle of Friends Smile Challenge is how to spread and carry forward?

The smile itself is rich in connotation. A smile is simple, but can change a lot of unexpected effects, no matter where, a smile can be filled with the power of love, can convey a complex and simple emotions. Smile is an external image of the performance, but also a kind of internal self-restraint, can say that the meaning of the smile is very rich, a smile can express things too rich. In the current intrigues, infighting interests trend, under the economic tide of feasting, many people treat things, the eyes only money, a lot of positive things are urgent to reappear, the real simple smile is so commendable. Smile can be said to be the exchange of emotional trust between people, it conveys and share all aspects of life, in the intangible is also passing a positive energy. It can be said that the deep meaning of the smile itself is one of the potential factors for the spread of this activity and the rapid leap of red.

Self-portrait is always popular. Smile in the challenge of the 2nd, is involved in the self-portrait factors, it is not difficult to understand that a slight nod, through micro-letter way to carry out self-portrait transmission can not hot? The connotation of micro-letter and the popularity of self-portrait is now hot, the potential of things have. We look at the rules of the game, too simple, fully embodies its convenience, without any cumbersome frame constraints, appear more free. It is the constant spread of smiles, like an invisible rope between friends one by one in tandem, this is in itself a kind of emotional communication between friends, and can be reflected by self-portraits, through the popularity of self-portrait constantly magnified, now to see the smile of the meaning of the challenge a little changed, can its starting point is positive and positive. So in the analysis of how smile challenges can spread, the foundation of the foothold is very important, the current most popular self-portrait factor is the most critical of this activity.

The star effect of the second push waves. The star's direct participation and influence are immeasurable, and the stars play smile challenges bound to influence and drive the spread of the activity. Why do you say that? Looking back on the ice bucket big challenge, star figure is countless. It is precisely because of their participation and drive, the sparkle of activity is naturally more, the way to spread is not rich, the star effect is only the catalytic activity, will move the waves, but also normal. is also because this activity is the network initiation, has endowed this activity extremely strong dissemination characteristic, extremely strong dissemination causes the activity unceasingly to enlarge and to continue, their participation may say is to be no more, but the star effect promotion also has its positive side, also is the uncontrollable.

Equality of participation of the whole people. It has been said that this activity has almost no constraints and restrictions, the threshold of participation activities is very low, this is very natural to make this activity is very popular and spread, can be said that all people can participate in, equality is an absolute prerequisite. Micro-letter Friends is a small circle of life, but also because everyone has their own circle, the spread of this activity is like a link to change the buckle, unknowingly put everyone tied together. Everyone's participation, equality of all is not only a kind of thought, but also a kind of real enjoyment, the entertainment of this activity has the dissemination of all hot spots. The participation of the people in this event makes it possible to have a small circle between friends, a slightly larger community group, and even a world with links to the entire network, without the equality of universal participation, there will be no follow-up dissemination.

Smile challenges the fiery, it has a positive guiding significance, its starting point is very sunny, make people face the world with a smile, teach people a life attitude, smile on life, smile on life, smile to friends ... In the current marketing activities, without the atmosphere of the situation, this simple activity of the instant swept, but let people think about the meaning. The simplicity and transitivity of the activities make this networked community activity glow with limitless power. So a lot of marketing activities seem to learn from those simple and successful examples, smiling challenges tell people a thriving activity, there is a sunny side, has the connotation, has the popular, has the popularization type, has the transmission sex and so on aspect, such can have the sufficient reason to pass on.