How to analyze the keyword heat

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Keyword Competition degree is not big, good do go up? Directly affect the competitive heat in the SEO, the saying goes, the enemy, win. Through the analysis of the keyword competition heat, the key words of the competitor analysis, and then to adjust the SEO ideas, in accordance with the development of detailed SEO implementation plan, will also be more than twice. The following small left from the following five aspects to talk about how to analyze the competitive heat of a keyword.

1, search to locate the key words

First, stand on the target user's point of view to select some keywords, and then search the search engines in order to look at these words, search volume and the top two pages of the site. How to look, please read down.

2, look at the top two pages of the site URL

If the search results in the URL of the Web page is the top-level domain name or the WWW two domain name more, the page URL is very small, less than three, indicating that the word competitiveness is relatively strong, because a lot of stations are using the home page to optimize the keyword. Is this situation must not be done, the answer is not necessarily, but also to see the following factors.

3. Keywords in the Web page layout

Open a few top sites to see if the title of the page contains keywords one or more times, and the keyword is exactly match, look at the HTML code of the page, see whether there is a complete match in the description of the keyword, and deliberately repeated more than two times, and then see the keyword in the Web page density is larger (8% or more), If not congratulate you, that the competitor is not very strong, you can compete, otherwise you need to refer to the following factors.

4, look at the operation of the site team

If the site is an industry or portal site, it should be a relatively large team, more difficult to compete, even if not the industry and portal site, but the content of the site is also targeted at a small area, rich in the domain age of older stations, if the snapshot of the site is also relatively new, it is not easy to go beyond.

Relatively large team content and outside the chain do better and wider, the general individual or small team is difficult to go beyond. If it is not the case above, then congratulations, the keyword is a competitive hope, but whether the choice will be able to surpass it, the answer is not necessarily, because also depends on the following key elements.

5, look at the internal optimization of the Web page and the outside chain situation

Open the top few sites, see whether these keywords do a good anchor text, and then look at the external link anchor text is also the keyword, but the chain is not much (I think <2000) outside the chain, are able to compete, if relatively high, especially over 10,000 of the outside chain, Suggest early or do not choose, you can choose the word long tail, or related or similar words to do.

The above is just my simple idea in the work. Also only for the keyword competition Analysis method reference, have different opinions or better methods, please point out! Article by Webmaster Bar feeds A5, reprint please indicate webmaster Bar (http://www.wzhan.net/Article/11467.html), thank you!