How to analyze the reasons for the decline of site rankings

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Site ranking is the most concerned about the webmaster, I believe that most of the webmaster, almost every day will inquire about the ranking of their own site, I, as the webmaster of Hebei Xin Xin Talent Network, like everyone else, also very concerned about the changes in the rankings. The reality is that the site is always changing the ranking, 8630.html "> Sometimes very small changes, and sometimes it will fluctuate." When the rankings fall, the mind will be annoyed, will be worried. Through two months of experience, I think, encounter site rankings decline, must be calm, to rationally analyze the reasons, so that you can find their own shortcomings, targeted, if blindly anxious, not only solve the problem, but also may complicate the problem.

The decline of the site rankings, there are two cases, one is ranked down, but the ranking is still, the other is not ranked, disappeared. In the latter case, the basic result is the search engine penalty, mainly because of cheating or excessive optimization. What we are going to say today is mainly the former.

The rankings are down, but the rankings are also in two different situations, the following specific analysis:

First, the rankings fell but the changes were small. This situation, is generally normal performance, now so many sites, we are constantly optimized and updated, coupled with a variety of unforeseen factors, the ranking of small changes is normal, but also acceptable. This situation, or to pay attention to the details of the main, on the details, I have written a previous article, here will not repeat.

Second, the rankings declined significantly, according to personal experience, if the ranking appeared one to two pages above the decline, even if the magnitude is larger. This kind of situation appears, the reason is more, needs to analyze separately. First of all, look at the overall ranking of the changes, that is, the original row in front of the first few, even the original all in front of themselves, is not also a change, is not a new site appears in front, if the previous row in front of their own changes, coupled with the emergence of new sites, This is generally the search engine algorithm updated or ranked large update caused. Encountered similar situation, do not worry, because not their own mistakes, can only slowly study the changes in search engine algorithm, in the process of continuous optimization experience, waiting for the next ranking update. Second, if the overall ranking, the previous site almost no change, and also did not see a new site, and their own site rankings have declined significantly, this may be the cause of their own reasons, to carefully analyze and check the reasons. Mainly includes: The first page has changed; links to reduce or whether the other site problems, whether there are too many dead chains on their site, whether the server recently normal, in the Web site updates and soft text and the previous update frequency and number of the gap is too large; Of course, the details, there may be many, these are the main points, the emergence of such a large number of abnormal rankings decline, must be calm, to a piece of analysis, avoid eyebrows, a look at the ranking down, on the site to change, the result may be worse.

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