How to analyze the relevant phrases in the medical bidding account

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Medical Baidu bidding words in the end what should be done? will have effect, how do we control the number of Baidu account of the quality and conversion rate? Today to share my personal for the medical Baidu bid account for the disease of the word classification,

The first two friends encountered a problem, because they do is a small disease, the keyword bid has been very high, but the display volume has been not to go, and project managers are not allowed to use a wide range of matching, so very tricky.

First of all, let's say a few general solutions to the problem:

1. Completely did not show the keyword can raise the price (has shown but no clicks, the arrangement may not be good, check the rank can also adjust the price)

2. Show the lack of keywords, you can adjust the matching method, accurate variable phrases, phrase adjustment for a wide (but after the adjustment to real-time monitoring of consumption) 3. Extension words, add the same disease type keyword, enhance the coverage of the keyword.

But in combination with the situation of friends in the group above, the project manager may be considering the accuracy of the match, so it is not allowed to use a wide range of matches;

Asked, the friend of the whole disease is only 300 keywords, for a medical disease, this keyword capacity is not large, there should be a larger extension of the word space.　　So my suggestion is to use the website Cnzz search keywords to carry on the extension word. Then here is a new problem, my friend asked me, the extension of words is not to see a week of keywords on it?

My personal feeling extension words, the longer the span of time, the capacity of the key words will be more convincing. So I personally take over the account, decided to expand the word, will be sorted out the key words for a year, to filter and then add to the account.

Many times, the adjustment of the bidding must reach a certain amount to play a more obvious effect. For example, optimization of creativity, write a few creative affirmation does not give force; Optimize landing page, only modify one or two articles, certainly effect will not be obvious; Similarly, for the extension of words, to achieve a certain number of keyword capacity, the "quantity" of the change will bring "quality" effect.

Above is my personal medical Baidu bid Account Keyword Group analysis, hope can help everyone. This article is transferred from Tongchuan Tongren Maternity hospital http://www.09198177777.com/