How to analyze the SEO data of competitor website and make SEO strategy

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The author contacted the website optimization also has some time, each does a SEO project, analyzes the competitor website The SEO data is the most important one link, the author this article is speaking, how fast, the effective analysis competitor, thus has the pertinence to formulate the website optimization plan.

First step: Basic data analysis

Basic data, mainly refers to the domain name, PR, included, outside the chain and other data analysis. If the author searches Changsha website construction company, the Baidu Natural Rank First website Foundation data below.

From the screenshot above can be learned that the site's basic data and advantages and disadvantages.

1, the domain name age is 10, one may be the established website construction company, two possibly is buys the old domain name.

2, PR up to 5, one with the domain name age, two have 196 home page or important Web site to point to the station. If Seoer do a new station, PR this aspect short time is cannot surpass it.

3. Server. The site's servers in Changsha, Hunan Local, response time of 130 milliseconds, this site optimization staff is a veteran.

4, included. Baidu and Google included ratio of 1/2320, this ratio is more dangerous, one may be the quality of the article is not high, the second is likely to be excessive optimization traces. This point, I will be further discussed later. Included, the new station can be a short period of time beyond it, but do not exclude the station included recovery.

5, outside the chain aspect. Compared to Webmaster tools query Baidu Outside the chain, the author pays more attention to Google and Youdao outside the chain, toolbar display of Google outside the chain of 182 and 95,700, although the data has a big gap, but from a overall reaction to the site outside the chain is very tough.

Step Two: In-depth analysis

The above has come to the site's basic data, site optimization, how to optimize the level, how long to surpass it, it is necessary to in-depth analysis of these data.

1, Webmaster Helper Web site collection history query

This function, can be very accurate query the station Baidu history, Baidu and Google outside the chain ratio, Youdao outside the chain with the previous Yahoo outside the chain. I pay more attention to the past Yahoo outside the chain.

2, the external chain in-depth analysis

From the above screenshot can be seen, Google PR value next to the number of anti-chain up to 196, these links are basically the home page links or important pages. Point Open, the author found that there are nearly 80 anti-chain anchor text is "Changsha website construction" or "Changsha website production"

And compared to Baidu outside the chain, Youdao outside the chain often to detect the station has no purchase outside the chain, what is more valuable outside the chain. Second, in addition to using webmaster tools to query outside the chain, Baidu Webmaster community outside the chain analysis tool, can be overall on the station outside the chain quality and a wide range of preliminary understanding. Through this tool, we can roughly see that the station outside the chain to do quite well, in Baidu, Sina and a lot of gov on the outside chain more.

3, included in-depth analysis

Above, the station Baidu and Google included than more dangerous, the author opened its website, first found in the text of the title is suspected of piling keywords, the second text in the anchor text piling serious. I browsed an article less than 300 words, which actually has six anchor text. Moreover, many articles at the bottom have such a phrase. The author estimates that the site is a website editor to write articles.

4, station optimization details

A: The station Titie title basically let around "Changsha website construction" and expand, the title although the character is long, but write also calculate can. The title of the Channel page also notes the layout of the long tail word.

B, the weight label. Although the station is rarely used with H tags, but fervent such as the weight of the proportion of the label control well.

C, Url. The whole station is static page, the insufficient is the page link up to 5 layers. But the author noted that the site has links to the homepage of these pages.

D, others. Friends chain Export anchor text basically contains the word "website construction", the keyword in the top of the site, such as eye-catching location layout is better.

Step Three: Develop countermeasures

Looking at the site's data, a new station is hard to overtake in a short time. Changsha website Construction This word, do Baidu first three, the difficulty is relatively big. Can be temporarily beyond the aspect, can only improve the collection from the beginning. But the general article is included, to the website Rank contribution degree teaches little. Compared with these hard indicators, I think you can break through these aspects, such as user experience, site structure. The author views its website structure incredibly has up to six layers, and the website overall more like a portal type website, as the Changsha website construction company's Rising star, the author thinks temporarily only in the article collects, the user experience and the website structure comes up to surpass it.

Analyze data, develop SEO strategies, and then execute as planned, many sites may be overtaken. Of course, like Sina Net, Taobao such a Big Mac, to go beyond that is a very remote and unrealistic thing.

Article by Changsha website Optimization http://www.meimiao99.com/SEO/show_44.html Original, reprint please indicate the source, thanks!