How to analyze the situation of the competitor's SEO and do the work well

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO refers to the promotion of Web pages in the search engine natural rankings as well as the number included. Obviously, we do all the work for SEO is to obtain free flow, it compared to the ranking of commercial nature, with high degree of matching, high viscosity, authoritative image. Many individual stationmaster is because the grassroots, the investment return is not ideal, therefore is unwilling to invest the money to the search engine promotion quickly obtains the rank. And the face of free SEO, the major webmaster is mouth-watering, the relevant skills hungry, eager to wake up, keyword ranking among the forefront. The Internet, about SEO articles countless, many boutique articles because the platform is the advertising base and was killed in the cradle, misleading article but crazy spread, resulting in a lot of owners holding an empty "city" or a patchwork of construction of the site, was fascinated by SEO fans, and even boast about SEO talk, really cup With!

This article, from the site inside and outside to the server, analysis of the "SEO Research Center" ranking friendly reasons, poor to the place also please forgive me, if you think this article is really soft comrade, please close the page immediately. SEO from the role can be divided into positive and villain, in the SEO positive expression "white hat", the opposite said "black Hat", black Hat is the use of all means to deceive users and search engine technology, is clearly not recognized and support. White hat is the opposite, not only the search engine can give the ideal rankings, users will like, so the individual is more respected fair, impartial, authoritative and conducive to long-term development of the white hat. However, in today's business environment, no one is willing to be a poor and honest, so occasionally clever cheating.

What is the best place for the site to rank well? included & outside the chain quantity is small, the ranking is in the end is black is white? What is hidden behind the very high weight of Baidu?

Domain Name & Space

The older domain name, to a certain extent, the user experience has a certain role, and SEO optimization does not even have a role. Previously registered 3 new domain names, the content of the site is part of the original part is reproduced, but whether the PR value or Alexa or Baidu Weight index are more ideal, so the assertion and domain name and age have little relationship.

The effect of space stability is very obvious, in the same way to maintain domestic and foreign space, its index indicators are very different. The main reason is because the foreign space access is often limited, the page open time-consuming, resulting in search engine spiders and users to visit the page is not smooth and furious, including the amount and ranking is naturally not ideal, but also not pleasing to users. and the analysis object of this article host is hosted in the country, access speed and stability naturally occupy a certain advantage. No matter where the hosting is, just remember these 2 points to protect you in this respect a certain advantage: 1. Access speed, 2. Stability, avoid often "with server interruption" situation. Need to pay attention to is not only to pay attention to search engines, but also to pay attention to your God-users!

Access to target server is time-consuming (omitting part of the ping process)

Outside Chain & Content

The site export links very few, but one-way keyword anchor text import is a lot, and are imported from the homepage, the correlation is quite similar, so the weight of natural higher. And a lot of keywords have been "SEO Research Center" for anchor text, when hungry to learn SEO you see this anchor text, how will you feel? Of course, even if we click on the link does not prove anything, must see landing page content is how exciting. Just imagine, when we want to do everything possible to find a girlfriend for happiness, helpless when came to the daughter of the country, beauty such as clouds, graceful posture is fascinating, and you choose, do you feel that this is the gift of God, product of the 800 life blessing?

A student shared an interesting story, he is to do Tibetan foreign guests travel, in order to improve the conversion rate had to do English SEO, when he exchanged friendship links, do the ticket sales of the other side but always refused to exchange this form, he asked to use the Site a single page link description. The author believes that this is the SEO2.0 era, not to traffic for the purpose, orders generated money is the value of!

The site single import links are more, from the search engine analysis of at least 3000 high-quality links, and there are some anchor text links can not be counted. As you know, quality is the secret of the chain, but also the secret of SEO, but can not because of the chain and ignore the content of the site. Perhaps you have heard the "content for the king, outside the chain for the emperor," the conclusion, although the author is not sure that this conclusion will always work, but "content for the King" will never change the story! The Web site is a niche market for network marketing, content specificity, positioning clear, is the full play, and through a variety of marketing methods to the vast number of users to pass "free" Idea. This kind of supermarket common "free try to eat" form is also suitable for network marketing, from the psychological point of view, indeed very good!

Of course, the reason for the better ranking than you think so much, the site uses a large number of black hat technology, the author of this will not repeat. Suggest that we do not follow, avoid the quick, bad long-term development, it is not wise! Here are a few examples of optimization lists for your reference.

1. Website content: High quality, frequent updates

Insist on updating the content of the site, no one is willing to read the old content on your site, and no one is willing to read every day on your site can be seen everywhere, unless you have a good reason to convince users. If you seize a certain industry niche market, provide the professional content of focus, even if a large number of reprint also no harm, because the user demand is kingly, search engine is not also in meeting user needs?

2. Promotional content

Site just set up, in search engine no good rankings, fewer visitors, exquisite content was strangled. At this point, you can release a large number of promotional information on the platform of the audience, to obtain high-quality traffic. However, the premise is that your site content is ready, otherwise will only bring the "garbage" can not be converted to traffic, tarnish the internet!

3. High quality outer chain

Quality of the chain can indeed make our ranking more friendly, but should not be able to junk sucks, because the quality is the secret of the chain! What is quality? The relevance of the chain and the target site's reputation weight constitutes the quality, rather than the target station in the search engine ranking friendly, access to high-quality outside the chain! High-quality outside the chain can not only bring a good ranking, but also to bring a number of considerable tourists: if your site is selling anti-theft alarm, if you have a link to the site of the thief's website, then the person interested in your burglar alarm will likely go to click on this link.

4. Website architecture

Use a variety of test tools to detect whether your site due to negligence, resulting in a certain problem of the site structure:

1. Due to browser compatibility issues, the user access results of different browsers vary widely.

2. Due to improper structure, resulting in duplication of content, the page similarity is very high

3. Due to programming bugs, often occur anomalies, such as interrupt access, graphics and JavaScript loading is not complete, resulting in the site function can not be used.

In the Internet, our site is like a grain of sand in the desert, can stand out, it depends on how much time you are willing to spend energy, I wish you success.

This article is written by Huangcaoba Pavilion (www.caobug.com), reproduced please indicate the original place, thank you.