How to analyze the website traffic of the enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If you are a company responsible for network marketing personnel may open the computer every day the first thing is to open to see yesterday's traffic data, access number, absolute IP, comprehensive browsing volume, average comprehensive browsing volume, search engine source, site stay time, bounce rate, new visits, etc. The next step is to evaluate the access effect and phone number and other work. The enterprise website is different from stationmaster website, enterprise in all traffic data the most value is the customer conversion rate, that is, the traffic of the enterprise website is not lies in many but in the essence. At present, the source of the company's website mainly has several aspects one, the website direct flow two, the promotion website (generally is from the recruitment website to come over the traffic) three, the search engine (Google/baidu/yahoo/bing/sogou/soso and so on).

What is the value of the analysis and evaluation of traffic? First, the proportion of the site's direct flow rate is a part of the old customers are often on your site to obtain information on the site's sticky high (analysis of IP address), the promotion of a high proportion of the Web site recently the activities of the enterprise is more frequent (recruitment, marketing activities, etc.), The high proportion of the search engine indicates that the enterprise has begun to achieve some success in the search engine marketing. As a judge of the effectiveness of enterprise network management, every period of time enterprises will have different market options. But the most important point of the search engine marketing is from the end of Chase, that is, the enterprise network Marketing from the outset need to layout needs to make strategic planning.

The maintenance of old customers and the development of new customers is complementary to the business enterprise, through the network marketing to customer relationship management can achieve a certain role. First, the old customers through the network to understand the company's latest marketing activities and the release of new products combined with mail marketing and telemarketing to maintain the smooth flow of customer networks; potential new customers through search engines and telephone marketing and other ways to understand the company and the content of the site to build customer interest and intention.

The site's traffic has a part of the customer transformation mainly from the site survey to analyze, but the role of the site investigation is big? According to the ready-made Web site survey methods whether the old customers or new customers have a feeling of indifference. On the one hand the way of investigation monotonous on the one hand site survey innovation and creative poor. Website investigation can be used as the focus of the customer relationship management as the Enterprise website virus marketing, but the biggest drawback of the enterprise website is the lack of originality and innovation of the website investigation. The obscure point is that the Web site investigation is not from the word to understand its connotation but from the perspective of business management to understand its purpose.

Site traffic and customer conversion rates. What if you judge the conversion rate? From the business role to consider customer conversion rate there are black cats and white cats, whether the black cat or white cat mainly catch the mouse on the line. From the other side. How to analyze the customer conversion rate is very important from the network marketing. First, jump rate second, Web page stay time third, the page conversion rate four, the key word source mainly from these four aspects to make the primary judgment. However, from the weekly and monthly reports of statistical analysis will be more as a reference data can be for the market changes and customer interest changes to provide to the operating department as a reference.

Website keyword optimization and traffic relationship, website optimization abbreviation SEO. The most simple optimization of the site is the title of the writing, the same is the most important is the title of the preparation. Why is the title so important? The title on the home page should be the most embodied in the core competitiveness of the content of the enterprise rather than the vague keyword piling up the current search engine for the site's collection and ranking more stringent than before, How to embody the power of the title needs to be integrated into the enterprise's own marketing goals and core competitiveness does not necessarily need to see the search engine face.

In any case, enterprise network Marketing is not the network traffic to win, need to have a certain wisdom and determination. Originating (www.bigsem.cn).