How to analyze user needs and user habits

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User Needs Analysis

At any time, the user's group gradually increased, the user's needs will also change. The main reasons for the change are: Age difference, cultural difference, habit difference, demand difference and so on. Web site only constantly meet the needs of users change, is the long-term development of the road.

So how to analyze the needs of the users?

The method is as follows:

(1) Baidu related search element

Baidu related Search element principle, is the user searches a keyword, did not find the desired results, followed by the search for the second word, this second user search Word is the first word related search. It will be found that some of the relevant search terms are not Baidu index, but this does not mean that no one search. Because, Baidu index is to need the user establishes, can view, if this word does not have the user to build, nature has no index. Of course, that's just one of the things.

According to the above principle, can be seen Baidu related search term is the user needs one of the performance.

Case: Baidu Search keywords steel prices, there are related keywords, steel market price trends, steel price trends, 2012 steel price list, today's steel prices, the National steel price list, steel price trend chart, the latest steel Azigue, steel price, etc., the effect of the chart is as follows:

(2) Baidu dropdown box

Baidu dropdown Box principle, is the search keyword A, will appear contains the keyword a some words, this order is according to Baidu index size, descending order.

Case: Baidu Search steel prices, appear in the dropdown box as shown

Steel price market Baidu Average index: 450 April 7 Baidu Index: 341

Steel price trend Baidu Average index: 343 April 7 Baidu index: 239

Steel price Alibaba Baidu Average index: 120 April 7 Baidu Index: 118

Steel price trend Baidu Average index: 131 April 7 Baidu index: 93

Steel price list Baidu Average index: 140 April 7 Baidu index: 108

Steel price information Baidu Average index: 80 April 7 Baidu Index: 74

Today's steel prices Baidu Average index: 229 April 7 Baidu Index: 223

Construction steel price Baidu Average index: 300 April 7 Baidu index: 123

Latest steel price Baidu Average index: 127 April 7 Baidu Index: 97

Xian steel price Baidu Average index: 112 April 7 Baidu index: 95

(3) Google related search words

Google related search element, and Baidu related terms, just as Google launched the Chinese market, user groups are not many.

Case: Google search for the word steel price, the relevant search appears.

User Habits Analysis

What link did the user who came to the website click? What is the most interesting about the content of the site? How to adjust the site layout to continuously cater to users?

This requires the use of Baidu Thermal and link map, combined to study.

The following cases with steel price net http://www.gangtiejiage.cn time is March 30月-April 7th effect chart.

Thermal attempt

In the thermal diagram, the red indicates that the user clicks intensively, the orange second, and the green indicates less clicks.

Link Click map

Click the link map can be more clearly see what the user clicked on the link, but the disadvantage is only to see the information within 7 days, some of the time is insufficient.

See the user click on the link, users should click on the link, as far as possible to the front. But it should not be based on 1 days, or 7 days of data, but long-term tracking. Moreover, saw the user clicks the link, must ponder, why some links click less? For less links to click links, do not worry about the withdrawal, you can try to change a more popular anchor text. If a few attempts are fruitless, it really means that the user is not very interested in these things, it is appropriate to remove the link.

User needs analysis and user habits analysis, need to establish 2 forms to monitor, 1 is the key words demand table, 1 is click link statistics. It's a long job, but not a day's work, and a day in a week is enough. This shows that SEO is required to adhere to a long-term job Ah!