How to arrange and prepare the content of E-book marketing in medical industry

Absrtact: Baidu weights inquires the Webmaster Trade Link Exchange website monitoring and control SEO monitoring before the author has written this article, is to explain whether the medical industry can carry out e-book marketing, and in the later can't help but think, medical industry if in

Baidu Weight Query Webmaster Trading Links Exchange Web site monitoring Server monitoring SEO monitoring

I have written this article before, is to explain whether the medical industry can carry out e-book marketing, and in the future, it is necessary to think of the medical industry if the development of E-book marketing, the content of how to organize and prepare, what content is suitable for the medical industry to carry out e-book marketing. In response to this issue, the author to share their views, hope to be helpful to everyone.

First, what do users need to see?

We've seen a lot of medical websites, and we've seen a lot of brochures, with fewer pages that tell about disease and more about advertising. We often ask for user experience, but do not know how to improve the user experience. For some brand marketing should be imperceptible, and not will you all the advantages, include experts, hospitals, technology, equipment, etc. all to the user to see, because you do not know the user to see this information when they want to know your hospital, so, want to do the first step in E-book marketing, you have to know what users need to see.

Second, how to show users a comprehensive encyclopedia?

We all have the mentality of seeing a brochure, especially health-related, hoping to find what we need here. As we do the site, in fact, the user is very "lazy", he hoped that when browsing a website, you can see the information he knows, so he does not need every station to find. All do SEO know, Baidu in the requirements of SEO user experience, his own user experience is very high.

Why do you say that? We can go to random search a word, to see what we have searched Baidu Encyclopedia is what it looks like, such as "Qingdao", see "Qingdao" Baidu Encyclopedia, we can to a lot of information, about the introduction of Qingdao, the honor, geographical environment, traffic and other information, Basically what you want to know is very comprehensive, then, like E-books to do a comprehensive encyclopedia, let users feel their value.

Next, how to let users find your information in electronic books?

As I said before, in the content of E-book marketing can not be inserted into a large area of hospital-related ads, which will cause great antipathy to users, but if your ebook does a good job, also can not miss the purpose of marketing, the ebook in the header and footer effectively insert their own information. In fact, do marketing valuable is to let users understand their own to see your ads, which than let users do not want to see more advanced.

Finally, how do you make your brand effect?

For the medical industry, the adoption of E-book marketing, the important thing is to package their own brand effect, if you want to through E-book marketing to bring a certain amount of consultation and to the amount of consultations, it is very unrealistic. The reason why the use of E-book marketing, in order to give the hospital to add more brand marketing effect, is to hospital long-term marketing and Word-of-mouth casting Foundation. So don't expect too much from profitability, and the real payoff is always behind.

The above is Sun Chen analysis of "What kind of content is suitable for medical development E-book Marketing", if there are other questions, you can add my qq:331055515, thank you for your attention.

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