How to attract and retain quality flow

Some people say that the purpose of Web site optimization is to obtain traffic, and some say it is to make money, of course, both are actually optimization purposes, but to say that the ultimate goal or the second is to make money, but the increase in traffic is also a way to make money on the site. To increase the rate of conversion of Web site traffic, the webmaster needs to be from the station and two points outside the station to consider.

Site: To provide the content of the ornamental value

Many sites through optimization to obtain a higher ranking, but the site's product sales are still unsatisfactory, which explains the ranking of tender marketing http://www.aliyun.com/zixun/aggregation/8713.html "> Product sales, But it cannot play a decisive role. To allow users to pay for products, the site will provide an ornamental value of content, which includes cost-effective products, good user evaluation and clear product text introduction. This is like shopping on the electrical business website, the impact of the product can allow users to buy from their own pockets. If the product does not impress the customer, even if the customer has entered the site, will not be prompted to buy products. To provide the content of ornamental value, is undoubtedly a better way to retain traffic, at the same time, to customers to buy smoothly, in the purchase process should be simple, if possible, can also write out the purchase process, so that users in accordance with the process of purchase will be very smooth to buy their own products required.

Outside the station: to create a wide range of quality outside the chain

High-quality site content can effectively retain customers, but to attract customers, high-quality and extensive external links are essential. High-quality links can be submitted through the article, Baidu Experience, Baidu Encyclopedia, question and answer platform to promote a variety of ways to obtain. The first is the article submission, the webmaster can find a number of contributors to the platform, according to the needs of the platform to write the corresponding article, and then posted out to see if it can pass, so one test, you can know what kind of content to submit the site, and later can be targeted to write articles to obtain external And in the use of Baidu products to do the promotion, the webmaster need to consult the predecessors, what content is can write, what content is not can write, all want to be clear and clear, and where can leave a link, can leave how many links these also all want to know, otherwise there may be because the link position is improper or the quantity is too many cannot approve through. In addition, in order to have a wide range of links, can also try some new platform to promote, so there will always be a certain harvest.

Extensive and high-quality external links can increase the weight of the site to enhance the site rankings, can also attract more viewing of the flow, but to keep this attracted to the flow, it is necessary to rely on the internal content of the site's charm, rich and high-quality content will attract users to stop, and even let users become loyal customers of the site, therefore, Only in the station outside the station optimization combination, can create more conversion rate.

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