How to avoid design being copied by customers

This is an attack and keep the problem, we know that the ball, the team to win the game is definitely to strike and balance, right? So at this point, it's not easy to understand how to be defensive.

In fact, in the early years, I also ate these losses ah. Business, no exaggeration to say, is in dealing with human nature, take advantage of, expect something for nothing, or the smallest price to get the greatest return, it is human nature, we can not say this is absolutely right and wrong, you say yes, this is human nature.

Someone physical shop to try to wear, and then to the online order, you say this and problem description of the behavior is not the same do not speak good faith? You can't say, try to pay 5 yuan to try to wear a fee, or the first to pay the test on it?

What about the water print thing, I have not done, not that necessary ah, you want to know, he copied your things may not only be all, there may be just a point, such as color ah, font ah, layout ah, so, you hit a watermark, can you guarantee that these are covered?

I'll just say how I am, how I do it, and how I will take it.

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First of all, we have to recognize the fact that there must be demand for customers. He can't say it's okay to take you Shing, right? So, this time, I will be the first time to understand each other's needs. To help him comb his needs.

For example, let's take the website as a specific thing, because there is "web design" in the label of the problem, so I'll follow the topic.

A customer found me, said to be a website. Yes, well, this time, the customer's demand is to do a website. But what? Judging from my experience, this is all just a symptom. Why does he want to do the website is the deep reason, right?

OK, this time, I continue to ask, why do you want to do the website ah? Oh, you are to open up online channels, to have a platform to show AH. Well, that's what I'm good at. I'm going to tell the client that your product, mainly for the customer group is how, their search and consumption habits how, your peers of the site is generally what kind of, peers of the site to do what are the drawbacks, I am quite planning how to help you avoid, and optimize to the best.

Talk to customers, I try not to say what he knows, I try to say he is unknown. Customer this time suddenly dawned oh, originally my demand is not only to do a website so simple ah, seemingly to do this thing is still very complicated ah, not I think so simple oh!

Looking back at what I was talking about, did I find out that my character had been turned into a site-changing person to help him develop online sales channels?

Do you think that this time, the customer's attention is more in the appearance of the site or the function of the site? Or is it an entire online system?

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Human nature is so, what you fancy, you will pay. Before the customer knows your ability, he is looking at the site's vision, so he might pay for it. But here we talk about human nature, when he found that the visual aspect of his attention can be reached through some of the later breach of the business contract, he will naturally try to copy, you say?

You go to the physical store to buy clothes, it seems to look, you end up looking at the style of clothes, you will naturally think, what is cheaper to get the same style, so you go online search and order.

That's human nature!

But when the customer finds out that what they ultimately need, is a partner who helps him complete the online display system, the partner understands his product, understands his business model, and knows the online marketing rules he doesn't know about, do you think he will focus on the visual representation of the website?

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I still only say myself, repeatedly say myself. Whenever I touch a new client, I will certainly take the time to understand the industry information that the customer is in, rather than immerse myself in the visual expression. It's true that it's important to improve your skills, but we still belong in the service industry to see if you choose to use your experience to serve your customers or your technology.

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How do companies or individuals respond to the customer's request for an effect map? Lest the work be copied or imitated.

Really deep understanding of customer needs, show him your previous cases. Not only to show him, but to tell him, why you have to do this in the past, and selected for the customer to see the case must be targeted. In a conversation, get a trust and tell the customer how you will serve him, and this time, you should sign the contract. Remember to tell the customer, signed the contract after the XXX working day, you will provide a sample.

Such workflow, you will also encounter not to tell the integrity of your manuscript customer? If you really do not speak good faith, you should be happy, at least you do not have to worry about the end of the money is not back, right?