How to avoid "Tangshan earthquake" in the process of network promotion SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some days ago, I went to the cinema and wife saw "Aftershock", moved, more is to think how to disaster prevention, disaster, not disaster relief. We do not talk about the country is, I thought, usually in the process of network promotion, encountered some catastrophic problems, such as the right to be down, by K, into Baidu 11, sandbox effect and so on. When we met, do can only be relief, but we how to prevent, how to let the site avoid encountering these problems, according to a certain standard, is certainly feasible.

Below talk about the site's page optimization and simple website promotion way, I believe you will learn something after reading.

Do the promotion of the website, like the shop assistant, is also sales, just a sales is physical goods, we sell the ABC code does not really touch. For the initial site, in their own brand has not been established, to do a good job, bigger, stronger, in addition to the crazy outside the chain of construction and promotion of the time, we must not ignore the site's own content construction.

First take me to do now the promotion of the network example, I focus on the "now reading" This piece, I set up the so-called "blog group" Sohu, Tianya, Sina, NetEase and other major portals I have killed, and even NetEase blog for the first time with the PR value! About one months time of strong push, is a wide range of outside the chain of construction, Let search engines have a good opinion of reading now, snapshots every day, the weight is very high. Once, Baidu search "now net", now reading row second. That is to be proud of the time, because now the net as a portal of information reading, has been the news channel occupied the front row, Baidu affirmed our work. But the last, one weeks later, I found that the reading of a snapshot of the problem, always in the daily snapshots and June 29 Wandering, this indicates that Baidu began to suspect our website problem.

When back to Baidu search "now net" inside there is no now reading shadow. This means that the weight of the site also dropped. After analyzing the reasons, find out some points:

1: Blog group update frequency and time fell down, resulting in the network coverage of the site is not enough. Solution: Keep updating every day and try to interconnect on your blog

2: Reading the homepage itself SEO and the problem of the code, keywords and description did not notice, the keyword is very broad, and in the page does not focus on the embodiment of the description can not be a search engine recognition. Solution: Strengthen the "original novel" this keyword, to do network novels, networks, reading and other long tail keywords.

3: Reading the first page of the update problem, update the amount to go up to the solution: spend more energy every day to update the contents of the Reading page. In fact, after 3 points of correction, stick to it, a two weeks, you can come back. The other is the content page and Directory page optimization, we have been doing home optimization, often forget the content page and catalog page. For example http://book.cnxianzai.com/books_type.php This page, this is a quite with our list page, which has a lot of inside the chain, browsing users will have a lot of choices, but because of its own optimization problems, resulting in the search engine is not included, Lost a lot of internal chain flow.

Since all know to fill in the corresponding keyword and description, why empty? We should not lose every page if we want to collect 100W. The last thing to do is to pull people from the entrance, we have to Baidu related search inside, do our words;

Search results without us, but we do not let go of the following related search, but also as a reference flow source.

The format of the page title.

A page of the main information is concentrated in the title, this page is no one to see, suction is not attractive, focus on the title. For the search engine, this is the same truth, the title is written well, decided the search engine to you dare not take.

Let's look at an example of a title by comparing

Title1-------"Now net – reading now – Han, how long can you sing a solo regiment?"

Title2-------"Han, how long can you sing the solo regiment?" -Now web-reading now

Do you think there is no difference between these two? In fact they mean the same thing, but can you tell me the time when you get the information faster? Title1 very clearly told me this is now the Web, now read the website, but on the search engine appeared countless times now network, reading now, This is bound to cause a misunderstanding of the search engine, our information topic is not prominent. Anti-View Title2, the first time we know Han is such a thing, and finally stressed that the net now, kill the birds with the things, we do not do it? A good web content format, in addition to code format, to attract a search engine is an important force, and these are just a conveniently written details. Finally give you an example, the title of Sina, perhaps we can have some inspiration.

Layout and format of page content

Read the title, then the content. Search engine, not only Baidu, Google, almost all the search engines follow a truth, from the top left of the page began to read the code line by row, so we should try to put the content in search engines as soon as possible to search the place. Instead of having to start eating some convoluted scripting code.

Keywords layout of Web site (anchor text)

Now netizens are accustomed to the Internet entrance is the search engine, want to see what on the search, often their search words, is called the keyword. For the entire site, the name of the site is definitely our keyword, but does not mean that we must be around this to optimize, in the initial stage of the site is not well-known, the site name of the search is not a lot of, we have to turn to those hot words, reading channels to do reading, novels and other words, original to spell "original", Education should focus on "education", news channels and "news". Excluding the brand influence of the website, why do we always not get the edge of these hot words? Here we have to really start and search engine love, let it fall in love with us.

Keyword Layout base 1: The entire page in the 2%----5% appropriate. This means that in a page, the number of keywords in the 5-8 is better. Title A (must) page description (must) navigate one (must, try not to use "homepage".) Two words, you can use the "now Net Home") page at the bottom of the Copyright Office a 2: the content of some of the keyword tags bold

Can see "Li", "Baidu", "Google" was bold, so that the site's main keywords to the search engine notification.

Reasonable arrangement of internal connections

Netizens browse a news, perhaps through various channels to click in, but read the habit of x off, this is a behavior habit, we want from the Netizen's point of view, we like to see what content, we like to see what the relevant content. We lost the reading of the user, we can not give up, you could turn him into a forum users ah, original users Ah, news users Ah, and so on. The work we need to do is to deploy as many information resources as possible without affecting the main content experience.

Such sidebar content, although seemingly obscure, but sometimes the important content of time, or will attract an eye.

How to edit and promote

1: Blog with the promotion of micro-blog, which is currently the most effective one, but also the most popular way. By gathering their fans, the butterfly effect is produced. 2: Portal product promotion, Baidu Bar, Encyclopedia (our early encyclopedia to promote doing a good job), know, and Tencent's similar products and so on. 3: Portal community, Sina Reading Forum, NetEase Forum, Sohu Community, Tencent community, Tianya, even mop community can. 4: Local website forum, East Lake community, Han Network forum, to live and so on.

Long-winded so much, is also a personal original experience, also hope that everyone in the reprint at the same time, to the younger brother a connection, but also for my hard code word of a support. Small section of the station Heart flying BBS http://www.znjk0601.cn also hope that everyone in the study of colleagues more guidance, my qq:50614429, on my personal blog is also ready to establish, to seek sponsorship of the ASP space, enough a zblog can! Thank you for your support.