How to avoid the excessive optimization of the site by the novice webmaster

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Novice webmaster into the internet industry will be confused, then in the confusion to build their own web site, the last is in the Internet to search for a lot of ways to improve the ranking, the Internet exposes these methods in essence, there is no error, but because the new people are not familiar with the formal optimization methods, do not understand the basic search engine algorithm, Often many sites due to the operation of the wrong way to cause the site over optimization, thereby triggering the site down the right, the following author to analyze the new station in the process of development to avoid the excessive optimization of the behavior.

First, the veto keyword appears more often the better

The number of keywords appear more and more good is the goal of many novice webmaster, in order to increase the frequency of keywords, many novice webmaster find ways to add keywords in the site, whether it is the title of the site, column pages, content pages are full of webmaster keywords. The more the number of keywords, the better The thinking is wrong, as the website's key words, the author looks, the website keyword number occupies the entire website the ratio in 4 is the best, but we may open many only then to establish the new site to look, many site's keyword times all exceeded the entire website 10, Time a long search engine will not increase the friendliness of the site, but also the friendliness of the site has declined.

Second, the veto link text and the same title

A lot of novice webmaster in the process of exchanging friend chain is to promote the site through friendship links to improve, so they often in the other side of the link hyperlink text with their own title, such as a lot of novel type of site, their site is named after the novel's name, And in the exchange of links in the process also by the name of the novel exchange, such behavior is wrong, because the more you exchange links, the search engine will think you are deliberately optimized, in the process of exchanging links must pay attention to the diversity of text and links, pay more attention to the exchange of internal pages and multiple words, This is more conducive to optimization.

Third, the website external link unstable growth

Many novice webmaster just started to develop the site is full of interest, every day to the major forums, blog set up a site outside the chain, and in a few days after the feeling very tired, so many owners have given up the chain of this method, ask this kind of fast and slow to increase the site's external chain method for the site benefits? I think the site outside the chain is like a person to eat, to chew slowly, do not want to eat a big fat, this approach is not workable, to maintain a stable outside the chain of growth is an important factor in the site, I hope the webmaster will remember this point.

The website content is updated every day unstable

In the life of the law is a lot of people's dream, and in the process of building a website to make the site stable development is also the hope of search engines, many webmasters in the update site is three days fishing, fishing. This practice led to search engine spiders come to the site sometimes no content can be crawled, and sometimes too much content to crawl too much, such a site will inevitably be the search engine down the right. Whether the new site or the old site in the site update this point must have a regular, how many updates per day, how many updates every one months, these should have detailed planning.

The term "excessive optimization" does not exist in search engines, and in the minds of many webmaster this word has been accompanied in our hearts, whether you understand the optimization, whether you understand the establishment of the station, but must understand a word "too much", many actions should be enough to not accumulate the more the better, I hope that webmaster in the future of the construction of the station in the process of focusing on the normal optimization of the site. This article is written by http://www.mvmr.net/Hangzhou Mao-Rong AdSense, the first time published in A5 website, reproduced please keep the author link, thank you.