How to avoid the misunderstanding of website construction in small and medium-sized enterprises

According to relevant figures, Chinese companies have more than millions of websites, and a large number of small and medium-sized enterprises are aware of the importance of corporate websites. However, the SME Web site in reality to achieve the effect is not optimistic. Business owners are puzzled by the site, "I know the Internet is very useful, but also do the site, but the cost is not small, but found that it is not as good as expected." We found that many SMEs have similar doubts, and in the construction of the site there are many misunderstandings.

One mistake: Choosing the wrong form of website construction

In recent years, due to the pressure of employment, many website construction industry workers into Soho, providing website construction services, website construction industry practitioners gradually increased. At the same time, there are new http://www.aliyun.com/zixun/aggregation/32376.html "> Network service providers to launch self-service construction stations, intelligent construction Station services, small and medium-sized enterprises are dazzled by the owners." And with the domain name registration, space rental cost reduction, corporate website construction cost reduced a lot, the introduction of a variety of packages, dazzling. Therefore, small and medium-sized enterprises in the choice of the form of the site, often do not know how to choose, the custom site, the wrong choice to build a station, sometimes self-help build station can achieve the goal, but instead spent a lot of money to customize the site.

Myth Two: Build a website building team

Since most enterprises have low level of understanding of the network, for now outside the various web site construction company is difficult to distinguish, some small and medium-sized enterprises simply recruit their own staff, the establishment of site construction team, but the site design to planning, design, marketing, operation and other aspects, if the recruitment of these talents, the cost is very large, Often not small and medium-sized enterprises can bear, because many companies do half, and the staff opened, halfway.

The second misunderstanding: the limited level of website service provider

Because the general small and medium-sized enterprises themselves do not have a professional website construction team, so the corporate website generally commissioned professional network companies to build. However, the service level of Web services is uneven and the service provided is difficult to identify.

Myth Three: lack of long-term planning

Many companies take the site as a display of corporate culture. This positioning, in fact, does not reflect the value of the corporate Web site. Network marketing experts generally believe that the most important function of corporate web site is to carry out network marketing. Companies spend money to do web sites, online display image and corporate culture, promote the ultimate goal of the brand or reflect on the company's marketing growth.

Perhaps for big companies with deep pockets, the goal of "quick success" may now be overlooked. But for the majority of small and medium-sized enterprises, when the network has become an essential part of the general public life, the development of network market will be an indispensable marketing approach. Network Marketing "Anywhere can do business" congenital advantage, is a lot of small, not strong SMEs in the fierce competition in the Guangkai, beyond the important arms of peers.

Misunderstanding of the four: Pay attention to visual effects, ignoring the search engine marketing effect

The subconscious of enterprises, or the more traditional understanding, the more luxurious the website, the more enterprises appear to have the strength of style. But they do not know that the corporate site is not the case. Pictures and dynamic factors increase, to their own website and no practical help, but the effect of the bad. A wide range of images and flash dynamic elements are exactly the same as the search engine's most objectionable Web page. This web page is the worst performer in major search engines. As the search engine is the most important way for Internet users to find a website, so many enterprises spend money to do the website, but "hidden in the mountains no one knows", wasting thousands of, tens of thousands of dollars or even a hundred thousand of yuan costs.

Misunderstanding of the five: the establishment of the station after the neglect of management

Many of the domestic Enterprise website column and content are very simple, basically is "Enterprise Introduction", "Enterprise Dynamic", "Enterprise Products", "Corporate Culture", "Contact Us" these several pages. These pages, is the basic introduction of enterprises, are generally in the site built on the existence. However, most corporate web sites are rarely updated or even updated with these content. These pages, even though they are useful in content, are "obsolete." Because once the enterprise website stops updating, the search engine will no longer pay attention to these websites, it is difficult to search the content of the website.