Absrtact: URL path is the site page address, usually, a page only exists a valid address, so that the page is unique, but also for the search guide to judge the entrance of the page has provided help. But some programs themselves take
URL path is the address of the site page, usually, a page only exists a valid address, so that the page is unique, but also for the search guide to judge the entrance of the page has provided help. But some programs themselves have dynamic, static, pseudo static. At the beginning of the website optimization, the webmaster can not first determine their own site to use which mode to do, with the dynamic, and then changed to pseudo Static, and then changed to static. Then the site page will certainly exist dynamic, static a variety of page addresses. This way can not guarantee the uniqueness of the path, but also make spiders do not know which is the final address of the page, nature will not be able to give the corresponding ranking of the page. So we need to set the URL path to ensure that it is unique, for us to do SEO optimization and search for the best. Today I talk to you about how to standardize the Web site path to avoid web pages are repeated collection.
One, the station directory path consistent
In the canonical URL path, first in the station to set up the directory and the chain, to maintain the two are consistent. such as a humorous joke the path of this directory is www.***.com/youmoxh/, then when there is a link to humor joke this directory, the form of the natural chain will also be written as www.***.com/youmoxh/, and the directory path is consistent. Also each directory ensures that there is only one path, such as SEO optimized directory path for www.***.com/seo/on such a path, do not have multiple paths in a directory, like SEO this directory in addition to the above, there are other such as www.***.com/seo/ Index.asp or www.***.com/seo/index.php, the path of the directory must be unique, while other paths can be blocked by a robots file to not allow spiders to crawl, so that spiders can only crawl to a path of the page.
Two, use 301 redirect Specification URL path
Under what circumstances will a large number of paths be generated? After the revision of its website, the Web site will be revised to allow the site to create multiple paths, one is the old path is included in the path, a new path. The second Web site static to dynamic, or dynamic to static, the same will produce multiple URL path. So when we are standardizing these URL paths, we can redirect the path using 301 to the unique URL path. such as www.xxx.com/bai/bei/and www.xxx.com/bai/beibei/these two pages are actually the same content, then we can redirect a 301 to another, such as the www.xxx.com/bai/beibei/ 301 Redirect to www.xxx.com/bai/bei/, so you can make this page of the path to meet the search optimization, but also the weight of the page can be concentrated in a path.
The outer chain is consistent with the internal chain path
If the site is in the mid-levels of the villa, then the URL path is to the road to the villa. Of course, for reality, the more roads, the better. However, in Web site optimization, the uniqueness of the path is very important. And in the canonical URL path, we need to pay attention to a point is that the use of the chain of the URL path should be in line with the use of the Web site path consistent. For example, outside the chain using the URL path is www.xx.com/baoe/do/point is a humorous joke this directory, then when the chain anchor text is also humorous joke this word, then it points to the URL path is also www.xx.com/baoe/do/this page. Here I particularly remind that, in the chain outside the chain construction, do not point to the same page, a path A, with a path B, so for the site included very unfavorable, but also to optimize the SEO disadvantage.
Four, set the preferred domain
As we all know, the home page of a Web site defaults to multiple preferred domains, such as static index.html, dynamic index.asp, and program defaults. Three kinds, such as the author of a small station home address path is www.xx.com/index.html, www.xx.com/, www.xx.com/index.php Three forms of URL path, if we do not screen the other two, leaving the only one, Then the home page will be repeated included three times, although the results show only two, but this is also a duplicate of the home page phenomenon. So we in the standard home page URL path, you can use Google Webmaster management tools to set up a good site's preferred domain, told spider web Station only a first page path is this, the other two can not be adjusted, so as to avoid multiple snapshots of the site home page.
For the site page of the path is not standardized, such as a page exists two to three URL path, so that the spider crawling, all the paths in the pages are included, but this use of a variety of Web site path to improve the amount of collection in fact for the search will be sentenced to the optimization of cheating. Therefore, a good standard URL path, even if the collection of fewer points will not let search lead Zhi doubt your website to optimize cheating.