How to be a good "Weibo marketing" Butler

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In this era of Internet "information explosion", Weibo marketing has also been hit hot up, because of the power of micro-bo transmission, large and medium-sized business operators have gradually set up their own enterprise micro-blog, hoping to earn more profits from the microblog, but micro-blog marketing really so easy? As a business, is not the opening of micro-blog, Release the company's advertising, release the company's product content, participate in a variety of lively topics, can be their own brand successful marketing out? Is this going to bring you the ideal marketing effect? In fact, Weibo marketing has too many skills and methods, if not carefully in-depth research is difficult to drill into the "micro-bo Marketing" The great environment of this new media age. Now let's listen to the Jue Internet marketing Expert's understanding and views.

1, the Enterprise Micro-Bo must be specialized: the establishment of micro-BO enterprise is not like a person Weibo so casual, personal microblogging is mostly with their friends and relatives to share their lives, so you use what kind of head, discuss what kind of topic, random especially strong. But Enterprise Micro Bo is not the same, Enterprise Weibo represents its own brand image, the film "No Thieves" there is such a sentence "I hate you these robberies, a bit of technical content is not", so not only marketing tools need specialization, the entire Internet Information age should be professional.

2, to study the overall trend of Weibo marketing market, keep up with the pace of Internet development: To understand what fans need? The fans as their own family, but also to investigate the quality of fans, now the whole era is towards the rapid development of micro-era, the traditional marketing model has been far from the pace of the micro-era, We are already in a micro-world, but micro-blog marketing can be the consumer and enterprise this complex of chess together, and create a connection, "micro bo" in fact, not "micro", "Micro bo" the power is huge.

Microblogging marketing has changed from industry to industrialization, and any one thing will be a knock and mix, micro-blog marketing is also the same, before the pursuit of blindly chasing fans and attention, think that the number of fans, attention to high, enterprises can enhance their brand image and visibility, but now more important is to do the management, operation and maintenance of fans And keep interacting with fans, not every piece of information that fans have is positive and effective, this requires enterprises to the micro-blog interactive content of the quality of a check, to the quality of content and spam clear distinction, so that they feel valued and have the value of the existence of the ads at the same time the clever value of the content, This requires the enterprise must have a special planning micro-Blog Interactive program of Professional and technical personnel to operate enterprise Micro-blog, micro-bo marketing from the industry gradually to the industrialization of transformation.

3, Enterprise products to meet the personalized needs of consumers: microblogging marketing is not a new word, but the Enterprise product personalization is a highly technical work, each fan is a potential consumer, enterprises need to know what consumers are thinking, what kind of products and services they need, It can be tailored for consumers.

4, microblogging marketing does not need too much advertising and discourse, only need attentively: no matter what kind of marketing activities, is nothing more than lottery, gifts, although very popular microblogging, but it is not omnipotent, if you want to get more attention and fans, may backfire, consumers do not need a lot of advertising, but need to own meaningful, Valuable things, so still more from the consumer position to think about the problem, and their feelings, to know that the humane enterprise more popular!

As long as the heart, even the "silent" microblogging can win the hearts of fans!

More details can be referred to: http://www.juechina.com