How to be a top product manager

In this industry of product managers, 10% of the top floors have a few of the following features, while the Spire 1% product Manager has all of these qualities: open vision. The resources available in today's market environment cannot be limited the product manager of Spire 1% does not think. They will depict great opportunities for subversion, and they will plan accordingly to seize the opportunity.

Communication. 1% the Product manager's proposal is not to be overlooked. They make the best use of the available data, but they also use preferences, beliefs, and dared to put money, money, or other resources into the hands of those in power without further hindrance.

Simplified。 1% of product managers know how to devote 20% of their energy to absorbing 80% of the value of any product feature or project. They keep repeating the process, releasing more projects or bringing a composite return effect to the product or business.

Priorities。 1% of product managers know how to sort items according to their priorities. They can strike a balance between a quick fix and a platform investment, or strike a balance between proactive and defensive projects. Active attacks are those that grow in business, and defenses are those that protect business and eliminate business resistance (operations, clear "technical debt", eliminate bugs, and so on).

Forecast and measurement. 1% of product managers can predict the approximate benefits of a project, and can apply past experience and use comparable reference standards to achieve efficient forecasting. They also measure returns after the project is launched and apply the lessons learned to future project sequencing and earnings forecasts.

Implementation。 1% of product managers will face the difficult. In order to produce results, they will do whatever they need. There is no specific boundary between the responsibilities they understand. They recruit people, make buttons, develop businesses, upgrade, and fight in-house lawyers whenever necessary ...

Understand the technical trade-offs. These 1% product managers do not necessarily have a computer science degree, but they need to have a general understanding of the technical complexity of the functionality required by the project without the need for the development department to invest in human resources. They should work with the development department to make the right technical trade-offs (i.e. compromise).

Understand good design. These 1% product managers are not necessarily designers, but they should be able to identify outstanding designs and distinguish them from good design. They should also be able to communicate the difference to colleagues in the design department, or at least to guide the way in which excellence is pursued.

Write a valid document. 1% of the products should be able to write concise and effective documents. They should know that each more word, the value of the previous text is diluted a little. They should devote time and effort to finding the best expression for key documents (button labels, navigation, etc.), and the general presentation is not enough.

I never seem to have met a product manager like this at Spire 1%, and of course I wouldn't have found one until I actually hired him. Instead of looking for a 1% of the spire, you can try to hire a top 10% product manager who can grow and ascend in these areas. The author Ian Maccallister (Ian McAllister) is the senior manager of Amazon traffic management.