How to be forced to get rich in the age of mobile electricity: control of "micro-relationship"

Source: Internet
Author: User
Keywords Mobile electric business control Rich where in the dynamic

This is a time when everyone is unwilling to leave the network and is unwilling to leave the social platform, along with the increasing popularity of intelligent terminals, convenient mobile internet, mobile shopping has become a way of life--mobile electric business era. For some small and medium-sized enterprises accustomed to traditional sales mode, how to master the initiative in the era of mobile electricity?

Committed to providing SMEs with all-round, multi-level information solutions for the overall solution of the Chinese enterprises, will be on November 6 and 20th in the Northeast Four in the theme of "new electric new model of new marketing," The China Enterprise mobile power Business Leaders Summit, for the transformation of SMEs to provide solutions.

"New electric business New model new marketing" China Enterprise mobile power Business Leaders Summit, in October in Shandong launched a tour. Chinese enterprises will be "PC website, mobile Web site, app client, micro-trust public platform, full function visualization backstage" These five platforms, planning for the small and medium-sized enterprises to become rich "five sharp weapon", and conducted a targeted explanation. Many local traditional SME owners participate actively and benefit a lot.

A participant said: "Now the electrical business development is too fast, the impact on our traditional sales is very large." I also have the mind to do electric business, but not to start, feeling the future is very vague. China and the enterprises held the summit is very timely, let me have the confidence to do a good job, and now has a knowledge of the electrical business, need help, the Chinese enterprises will support the momentum. ”

There is no denying that, in the current era of mobile interconnection, "social networking" is undoubtedly the most universal attribute of netizens, and the most popular social applications are undoubtedly the mobile social applications represented by micro-letters, and the integration of mobile social applications, such as shopping and payment, is becoming the next focus of many enterprises. In order to control the target users "micro-relationship", using convenient two-dimensional code scanning as a means, will "force" small and medium-sized enterprises quickly and customers to form a deep adhesion to help small and medium-sized enterprises to create a rich road.

Look at some data.

China Internet Network Information Center, the latest authoritative survey data show that as of June 2014, China's Internet users reached 632 million, of which mobile phone users 527 million. Among internet users, mobile phones use up to 83.4%, and 97% of them have app clients installed.

Another survey showed that as of the end of the second quarter of this year, the number of micro-letter month active account of 438 million, which through the app client access to the mobile internet accounted for 81.%.

The third group of data about Taobao "Double 11": 2009 "Double 11" a Gun and Red, 2010 "Double 11" sales close to 1 billion, 2011 reached 5.2 billion, 2012 to 19.1 billion, 2013 to 35 billion yuan.

Massive mobile user groups, a high proportion of the number of app access, close to astronomical online sales, the combination of the three is not difficult to draw a conclusion: the use of clients, control the user "micro-relationship", and users effectively form an interactive enterprise, more easily amass wealth.

In Shandong, "new Electronic business model new marketing" of China Mobile Electric Shangfeng Meeting, the Chinese E-commerce Association Information Application Center of the Network Marketing Senior advisor Huanjuan, has been for everyone to analyze the current bat and other Internet giant marketing trends in the future, as well as how the small and medium-sized enterprises to the homeopathy, Become the first beneficiaries of the innovation of the Times.

The upcoming summit in the northeast, China Enterprise Power specially invited the Chinese E-commerce Association Information Application Center of the network Marketing Senior advisor Liu, highlighting, Wu Xiaoyu three experts, with a comprehensive information technology solution concept and successful experience, for the Northeast's entrepreneurs to open mobile marketing door, easy to dredge mobile electric business context.

How to interact with 600 million micro-letter online active users? How to control the user's "micro-relationship"? How to use two-dimensional code to achieve corporate website and micro-letter seamless docking? How to realize the maximum effectiveness of "five sharp weapon" and meet the new development opportunity?

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