How to be well-born key words

When learning SEO, how to do the key words is the entry-level knowledge. I remember a book said: to do keywords, especially uncommon key words, it is easy to be the first one. Therefore, we often see a lot of new stations, it is easy to do keywords Baidu first, google first. However, if you allow me to ask a question, what is the key to your traffic? It is estimated that these webmasters should speak for it. Take my website as an example. Everyone in our company runs the company in Chengdu. The starting point is the three key words of Chengdu Running Company, Chengdu Running Company, Chengdu. Two of them: Chengdu errands, Chengdu errands services have done Google first, the other ranked in Baidu and Google are the second. However, the user traffic generated during this period is very small. Although the conversion rate from the user to the actual purchased service is rather high, the website has been in a loss due to the access cardinality. Later on the A5 consult a webmaster, he selected my key words, given merciless criticism: a rare keyword, although may be very close to the theme of your website, bringing users are quite high Purchase conversion rate, but it is impossible to bring a large user base. How to solve the problem? The webmaster also made a fair and good suggestions for rectification: outdated keywords to do, but the relevant keywords must also be done. The keywords that are highly relevant to your site's topic may be popular keywords, and the competition is fierce, but because of this, users have more choices and more possibilities to choose from, the chances of visiting your site, Than outdated keywords or much higher; and because of the high correlation, the conversion rate will not be too low. Specific to my website, Chengdu, Chengdu Leggings business, but also includes a Chengdu City Express, Chengdu Flowers Express, Chengdu cake delivery and many other businesses, and in the Google keyword ranking website https://adwords.google.com/ select / KeywordSandbox search for "Chengdu", these keywords are ranked in the top 10, and my main keyword "Chengdu run errata company" search for 6 months, only a month of flowers in Chengdu search volume of 50 One part. This idea, even if the mainstream flowers express website received 95% of them, a month leaked to my site's traffic, but also exceeded my uncommon keyword traffic. After the rectification of the site, replacing the tittle and the key words "Chengdu Chengdu Chengdu Chengdu City Express Flower Delivery Express Chengdu errands company", weight low for a long time. However, after upholding the update for 2 months, the ranking of the website went up again. The former uncompromising keyword rankings and the newly added mainstream keyword rankings increased greatly. The "Chengdu City Express" was routed to the fifth page. Now Some flowers to express delivery, city express delivery customers, has basically achieved the site financially. I believe, continue to stick to it, with the service characteristics of our website, to achieve profitability is only a matter of time. SEO is a technology, its starting point, it should be based on user experience optimization techniques. Although the key words are probably the best fit for the user experience, but this does not mean to deny the expansion of users may search for keywords, so that the relevance of the key words also bring traffic or even purchasing power practices. After all, small and medium owners in the short term need to consider no loss, or even profit. Copyright of this article Chengdu happy music run errands service company, Nianjiao Chengdu flowers (http://www.lovermiss.com) Reserved, please indicate the source