How to beat the local port

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All over the portal is the basic telecommunications or Netcom control, and later to want to exceed the local port, is definitely Shu road difficult, difficult to the sky. Do we have a way out, or do we know how hard it is? As a personal webmaster the best choice is of course the former, the status of local port is not a personal site can be shaken. However, even so, there will always be a lot of the little people, always ready to take over the banner of the port, build their own local portals, such as me.

As a local station webmaster, to challenge the local port, the head-on must not be, we must use circuitous tactics, from a breakthrough into the field of local portals, gradually through the accumulation of popularity and meet the demand, and constantly improve the station, and gradually towards a comprehensive victory.

First, the style is unified, the ID passes

In addition to the home page and the communication business related pages, basically other channels are contracted to the individual or other companies operating. In this way, to a certain extent, the powerful power of the port is dispersed, is the port does not look like a complete site and just a patchwork. We can address this problem with the port, improve their own web site, unified style, unified user system, so that users can use a full station ID use all functions, such as Qinhuangdao circle on the use of sing system, not only has a CMS, and the CMS and BBS, SNS can be very good integration, become a whole, Let the user feel a unified website style, so that users can use an ID for all the features of the site.

Second, with the help of the brand, skyrocket

Local port is able to occupy the location of the boss, nothing more than getting started early, backstage hard, only in the vast number of netizens to establish a strong brand. As the saying goes, standing on the shoulders of giants, than Giants also giants. It is a waste of such a good brand of resources not to use.

First of all, the information port analysis, to see which channels are users of concern, is more popular, choose from one or two of the hottest can. Then the hot channel analysis, and then find the hottest, most concerned about the small category. For these categories included in the keyword heat, through tools to analyze, you can find the most enthusiastic users of the keyword, the rest of the work, we all know, for these few keywords, to optimize, should soon attract users.

Third, the operation of flexible, user affinity

Although the port has a strong communications company as its backing, but the formal institutions are large, flexibility is relatively inadequate. such as the conduct of online activities such as Internet users, the operation is quite troublesome, must go through a layer of trial, the final agreement can be reached. For personal sites, these will be much simpler.

The website organizes the Netizen activity gathering more, see each other, mutual confirmation, the site is no longer a combination of a few cold letters, but a wonderful fate and ties, once left to the user such an impression, and then erased from the Netizen's mind, it is a very difficult thing, Because through the activity lets the Netizen find the attribution, this kind of website affinity once establishes, its flow will be endless, and generally will not fluctuate.

In short, to do a good job in the local site, must be from the local overlord to obtain the necessary information, targeted operation in order to go beyond the port.

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