How to become a good product manager?

Now, http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies are starting to focus on product managers, which is a good thing." Before the Internet talk about financing, talk about business models, talk about strategy, rarely talk about products, because products can be copied from abroad, who will be able to get the first mover advantage. Now, the Internet's capital is no longer a problem, the speed of plagiarism is just as fast. This time, the Internet competition is who can better understand the needs of users, than who can make better products than others. At this point, the role of the product manager is critical.

So how do you become a good product manager? Or, what qualities does a good product manager need?

A product does not do well, there may be many reasons, such as the function to do too much, or positioning is not clear. These reasons are easy to see, pointing out to the product manager. But the reason behind this is that if you can't find it, the product manager will make the same mistake, which means it's not going to be a good product manager at all.

From my personal experience, to become a good product manager, must be in the heart to have a "I" and a "ego", you may have to go through the two processes of discipline, to find out the reasons behind.

What is "I"? I mean, a product manager wants to be a CEO. The company commander's nickname in "Brother Lian" is the CEO. The Product manager is responsible for a product, although it hangs the title of the manager, but it is the general manager's duty to travel. Because to be responsible for the product, product managers also have to coordinate a lot of departments, to promote a lot of people and things that do not belong to him, such as to deal with the design, to deal with technology, to deal with the test, but also to understand the user's ideas, but also to talk to the market support. The product manager wants to be a little less than a general manager. So, I say that a good product manager should first think of himself as a CEO, be responsible for execution, promotion (Executive), and be responsible for the user experience (experience). Maybe others don't take you seriously, but you have a "big ego" in your heart. You are responsible for a product, your title is not important, but you must take this responsibility.

Therefore, excellent product managers do not care about how many people today, do not care about their title is high is low, the key is that you can take advantage of the company's resources, regardless of the means adopted, and finally make a good product. Hundreds of millions of users choose to use your products, is the product manager the biggest recognition. Under the same conditions, you do the product has hundreds of millions of users, he made products only millions of people use, then you are better than he.

You may say, I want to be a good product manager, but I am too young and have no qualifications. I think that the product manager should be very confident, you have this momentum. Without this confidence and ambition, I suggest you stop being a product manager. More than 10 years ago, I was in founder Group, just a very humble product manager, others said: "Zhou this person how to look all day cattle coax, the world, every day with the boss like?" "They were right when I thought I was the boss and my own boss," he said.

A good product manager in the heart of "I", but also have to constantly "ego", or even "ecstasy." This means that the product manager has to forget himself. According to my experience, the product manager is the easiest to make a few mistakes, including today I am still committing, is the product is doing, it is not to make products for users, but to make their own products, colleagues do products, to the leader to do products.

Therefore, the product manager in the mind to do "ego", or even "ecstasy", is the product manager must be on the scene, as a typical user, let their own schizophrenia, so as to realize the user's heart real ideas and needs.

Give an example. I am a technical background, for so many years of client software, I believe that any client software into my hands, the deconstruction is not difficult. However, I can tell you that 360 of the products in my hands will be a problem. Why? As long as I use a product, I will soon become another "Zhou 祎", a computer Greek, very impatient, knock on the keyboard "Zhou 祎", a lot of procedures did not walk a few steps on the crash.

Some people may laugh, but I tell you, the user is so impatient, is so not patient, is so disorderly knock disorderly point. Users use your product to complete the task, not to understand the complex behind the technology. Also, he will not reflect to you, the direct discharge of the problem. However, if a product manager can not let go of himself, no "ego", or No "ecstasy", how can he make a user like products out?

How can I develop a "ego", or even achieve a "selfless" realm? I do products, there is no guidance, completely rely on groping, in fact, because of the failure to do more than everyone else, frustration, so much sentiment, thinking more, summing up more. For example, when I was a graduate student, I made antivirus cards and sold them out. As a result, sometimes users are called and scolded. The technical personnel like me, is scolded by the user, that also has no way. At that time, I felt that the original user thought and my idea is not the same, do not give the product to do their own but to the user to do, this is a very simple truth.

Sometimes, product managers make products, not for themselves, but for the company, which is undesirable. We can often see that a company makes a product because the company needs it, not the user needs it. The company needs to do a product, not to serve the user, but to serve the company. I've seen a big internet company do a report on how to do im. 50-page PPT, from beginning to end on this im done, the company's business what kind of help, but did not explain the product to meet the needs of users.

So, a good product manager, when you can mobilize the company's resources to make products, you must avoid the trap I mentioned. Sometimes I fall into this trap myself, but I often remind myself to be vigilant so I can crawl out.

In fact, I have been engaged in the Internet industry for so many years, but also made some people still feel good products, but sometimes go back to think about it, actually found that there are some of the ingredients of luck, is unconsciously at the right time to do a right thing.

Many do product sentiment, actually in the failure of honed out. For example, I have been feeling recently that jobs actually made mistakes. Forfari said, "People are greedy, angry and ignorant, greed is the nature of everyone." So, the CEO of the company always likes to develop new products, product managers always like to add new features to the product. In the PC era, jobs had to beat Microsoft to do everything, but suffered many setbacks. But when he got a certain age and went back to Apple as an ipod, he just focused on a product at each stage. Jobs may not be as sensitive as young people to new things, and his creativity may not be as sharp as that of young people, but he has found the feeling, found the right way, and achieved great success.

How to be a good product manager? This topic is actually quite complex, I hope the industry can discuss more, because only the emergence of more excellent product managers, the Chinese Internet can produce more excellent products. To know that the product is the basis for the development of the Internet, leaving this foundation, talk about the virtual, talk about the big, useless. I also hope that every product manager, in any company, whether you are competing with 360, whether you like 360 and Zhou, see this article, can be proud of being a product manager, can have a confident "I", while there is a service user-oriented "ego".

Make a good product, tens of millions of users, hundreds of millions of users. It doesn't matter what other people think of your title. It is important to be able to make a good product because it is the only standard to test whether a product manager is good or not.

Source: http://blog.sina.com.cn/s/blog_49f9228d0100owxh.html