How to better keep users in e-commerce website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Online trading function is a lot of websites now have the function, E-commerce is also the trend of enterprise development. Like some cosmetics sites, mobile phone classes, etc. they have their own order system, there is a net payment or Alipay payment function, in the Internet to pay has become a lot of people's consumption, the network also slowly established a set of trust mechanism, of course, there are still a lot of websites do not good, including art, Already functional modules, so it is easy to lose the flow of traffic, the transaction process is not perfect, it will make people feel that the site is not true, trust is not high, and then gave up the line of transactions, loss of this flow loss of a customer, is a lot of customers over the cumulative, So how do you let users create the desire to buy and pay for action?

The user's mind how to think very important, think the user's thinking.

It's very important to think about the problem from the user's point of view because if you take care of the interests of users, then you will be able to profit, and the user is the root of the site operation, the user can not stay, the site does not have any development, like now many online trading system is very simple, it seems to be an easy structure, And the user experience is extremely bad, you can look at the one I find a shopping cart page.

Is such a system, the content is quite complete, but the user experience can not be good, how users do not want to buy this dress, then how he deleted it? There is no Delete button here. Even if the user wants to change the size, how do you change it? Users sometimes do not want to resubmit, in time to resubmit, not deleted, it is not forced users to buy this dress? This kind of trading system is displayed in front of users, users dare to buy? Users will be disgusted with it, forced consumption does not retain users , the user will eventually lose.

Suggestion: In the transaction system procedure, must put oneself in the user angle to ponder the question, we need what kind of content? What kind of user experience we need, only take into account the conversion rate will be high, there is not necessarily a flow of conversion rate, if you do not, So you can also ask your friends and family to help you audit, humble program online is a waste of the site.

Focus on product quality is the user's most concern, but also the basis for the survival of the site

Domestic relatively large electric business platform when shopping have a risk hint, the risk of the commodity itself is a kind of risk, such as a lot of small brands of the site, there is no guarantee of credibility, product quality and money is the user's most concerned about the problem, the user will worry about payment, not receive, or the quality of goods is not as good as the description on the site, so it is better to go to Taobao to sell.

Here, I give some advice: there should be at least a lawyer on the website with Money trading system, or to have a third party to do the guarantee, but also to have the explicit explanation, otherwise the customer will feel very insecure, even to publish some information about the company, the way of delivery can be said that the user the most insurance way, through the way of payment by goods , users do not pay first, the desire to buy will be higher, of course, this period for the merchant is a certain risk, because how users refused to sign or anything, businesses to bear the risk.

Online trading is not only a tool to make money, but the most important thing is to communicate with users, communication, preferably as a user interaction with the platform, such as the forum, such as the accumulation of old users, repeat customers, then the site will be more and more, affordable, safe, rest assured that we need for the sake of users, do these, Attract some traffic through Baidu, do not worry about no users.

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