How to better optimize the navigation structure of the website

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A good site navigation structure, not only can make the site users more convenient overall understanding of the content of the theme of the site, easy to find their own content, but also can help search engine clear your site's basic structure, weight division, easier to crawl the page, the overall judgment of your site's theme. The navigation structure of the website has the pivotal function in the SEO optimization, especially the page of the website is more and more important. Below, combining my own practice, talk about how to optimize the navigation structure of the site:

1, make navigation more natural and have a sense of hierarchy

Make the user through the basic page easier to find the specific content they need, but also the level of clear, not too many levels, not more than 3 layers advisable, and to add a navigation page to the content of your site more closely linked together. Make the site's internal links more intuitive and efficient. Avoid creating a page, including all content links, to have a sense of hierarchy, the main page, channel page, content page weight is not the same. To show the level of this weight in the navigation page.

2, the establishment of site navigation to use the text form

The establishment of the site's navigation structure, to use the form of text, rather than pictures, flash, and other search engines are not very friendly form, with the development of search engine technology, now some search engines have been able to read pictures, but most search engines are still not good to read picture information, Baidu in its optimization guide inside said Baidu at present Baidu can only identify text content, the picture, Flash, JavaScript and other forms can not be very good treatment. So we should try to use text links to achieve the navigation between the page and the page, so that the search engine to better crawl the content of your site.

3, the use of breadcrumbs navigation

Breadcrumbs are a row of internal links at the top or bottom of a Web page. It points out the current location of the user, can well return to the previous page and the homepage page of the site, so that not only convenient for users, but also let the search engine know the current page in the site's entire navigation structure in place. Also convenient search engine spiders crawl.

4. Place an HTML map file and a map file in XML format on the homepage of the website

We should place the site map file on the homepage of the website, this is very good, whether for search engines or users, are more friendly surface, site map to include all the pages of the site links or most important pages of links, to pay attention to check links, do not appear in the site map dead links and expired links. And these pages should be organized in an orderly manner instead of just listing all the links to the pages. For example, you can organize the links of a page by category, a certain topic.

5, to consider what happens if the user removes a part of the URL, how do we deal with it?

When the user visits our website, 8630.html "> Sometimes in a strange way to visit, see the URL link, sometimes the user will remove a part of the link inside to try to get some of the content they want. Can our site show what they want in this case, do you have 404 error navigation pages or 301 permanent redirects? These are the issues we have to consider, to avoid dead links.

6, to have a helpful 404 navigation page

When our website is revised, there will be a lot of invalid links, at this time when the user through the previous URL to visit our site, there will be the phenomenon of the page can not open, or the user entered the wrong URL to try to visit our website, this time we have to do a 404 page, to guide users to the page they want to see. In 404 pages, you can put on the homepage of the link, put on the site more important pages of the link, attention to guide users to click the link to enter the page they want, do not use the form of automatic jump directly to the home page, and our 404 pages do not let search engine index.

In short, the navigation structure of the site plays a very important role, the site just started on the line to consider the problem. Good navigation structure, not only to the user is friendly, can let them as soon as possible to find their own content, and search engine is also friendly. Can make search engine spider more convenient crawl page. Article Source: http://www.suptb.cn/reproduced Please specify the source, thank you! This allows you to set the index of the search engine to 404 pages in robots.txt.