How to better play the role of mail marketing

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Bring up the mail marketing, our first impression is often the invoice and other spam information, but this is far from the original mail marketing. The real network marketing should be based on the user's permission. Mail marketing in the Western developed countries is a very important marketing tool, but in China at present, the role of mail marketing is far from being effectively played.

As we have always thought, the frequency of email delivery is the most concerned problem for email marketers. Many web shops have been so tired of sending daily, exciting discounts, packages and mails to potential consumers that they can send up to 25 messages a day, often by mass-mailing software.

In response to the issue of frequency of mail delivery, our company bravely took the first step, did a simple experiment. We told the company's email subscribers in advance that we would have an increase in the frequency of emails over the next five weeks, but only five more weeks, and then we would get back to normal. In this way, the mail subscribers are prepared for the frequency of our mail sent, and the five-week time after the message is sent more than one times, but the effect is unexpectedly good. This shows a problem, the frequency of the message is how much, depending on the recipient's psychological expectations, in their psychological expectations, are reasonable, otherwise it may cause users disgust. So far, I have come to the conclusion that telling the recipient when the message will be sent, how long it will be sent, frequency changes, and so on, increase the transparency of mail marketing, will reduce the difficulty of mail development.

At the same time, in order to better the mail marketing work, mail marketers need to solve the following problems:

1. What kind of value can our mail bring to the user?

2. How to ensure that the mail can smoothly reach the customer's "Inbox", not "garbage bin"?

3. What is the goal of mail marketing? How to use with other marketing methods (such as social media, offline marketing channels, etc.) to achieve better results?

4. aimlessly buy some e-mail addresses to send a small effect, how to get more effective users of the e-mail address?

5. How should the title of the message be written in order to arouse the user's attention? How can the content of the message be combined with pictures and online media to arouse users ' interest?

6. How can more reduce the resentment of the recipient of the mail? What is the way to understand the needs and interests of users? How can our emails meet these needs and interests?

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