How to Beware of false online numbers

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The purpose of false flow

1. Advertising Alliance

Domestic webmaster Cheating is too serious, so the advertising league in order to control cheating, adopt the way is to improve the threshold system, must be a certain amount of traffic and Alexa site can apply to the account, the general regular website and have a certain flow of the site, can get a considerable Alexa rankings, General requirements are within 200,000 of the ranking, that is, the daily flow of more than 2000 IP.

There are a number of people directly on the Internet to buy high ranking domain names, and then used to apply for advertising league account, its purpose is the same.

2. Bluff Venture Capital

For some newly arisen, ready to accept venture capital station, Alexa is an important reference standard, so many large websites will also brush Alexa rankings or fake online number, For example, 51.com, whose marketing manager is on our group, says that every portal counter is problematic, typically about 3 times times the number of normal online people.

These stations cheat will usually choose Alexa cheating, get a better Alexa data, we can search for "Alexa cheating scandal", you can see how many domestic large web site brush the Alexa.

3, the Bluff Station petitioners

Some stations, clearly is new open, the result above written hundreds of or thousands of people at the same time online, give people a feeling is very popular here ah.

Ii. the practice of false flow

1, brush the real flow

Brush the real flow, generally are used to improve the Alexa threshold, this is generally to take the framework of flow, you can find someone to brush, the internet has a lot of services to provide the brush, you can directly to buy frame traffic to improve Alexa rankings, this is the highest cost of a form, because it is to spend money, But hundreds of dollars can get a good ranking.

2, modify the counter

Generally we see the current number of people online a lot of stations, their counters are their own, such counters are their own decisions, they say that the number of how much, some directly fixed numbers, such as the current online 2231 people, has been constant, this category is generally used to cheat one-time flow, For example, some chat rooms at the time of pulling people, the above shows the current number of people online xx, is immutable.

The other is the multiplier, for example, the counter of a Web site shows a multiple of 5 in the previous period, when a person online show 5, 2 people online show 10,100 when the online display 500, but it is relatively easy to be aware of, because it is a multiple of 5, observe 2 times can be seen.

There is another way, is to use a cardinality as a multiple, while the Mantissa plus a cardinality, such as: Online number of *3+11, we can look at, 1 people online is 14, 2 people when online is 17, 9 people online when 38, almost irregular, So the average person would think it was real data display.

3, apply other people's counter

But now rarely use their own counters, because everyone does not trust the Webmaster own counter, the comparison trust is other people's counter, therefore this time generally takes the way is applies other people's network counter, for example our station daily IP number is 500IP, then when someone directly copies our statistic code past, They also show that there is 500ip/days, if we apply a 100,000 IP days, then we will show 100,000 IP days of statistics, but also network counters, giving a sense of trust.

Now webmaster statistics deliberately added a Web site introduction function, such as the point Open Statistics code, you will be prompted to see the XX site statistics, is to prevent malicious calls.

Iii. how to detect false traffic

1, look at the fiery degree of the website.

If a station, the number of people online, but not many articles or updates, if the forum does not have a lot of posts, almost can be concluded that the station is false, so look at the station, the first is to see the latest update, to see the station's update frequency, a station has a large number of online, without the latest updates, The flow is real and unlikely, unless it is bought traffic.

2, see Alexa data.

Look at a station, rough real data, generally take the way is to view Alexa data, in the first two sections we have introduced how to query Alexa data, you can enter the query tool test, to see the accuracy of the data.

Iv. seek truth from facts.

If it is to accept venture capital or to apply for advertising accounts, to get a false flow is worth understanding, but if it is a regular site, must not take the form of fraud, because once people see through, then it is in the introduction of other services, it will be other people's doubts, Seeking truth from facts is the highest state of network.

There was a taxi driver who had picked up 100,000 dollars, and was a painter, this painter can be worth about 100,000 yuan a painting, the painter said that can provide the reward, through the transport station to play, the driver said he had seen the bag, he is the taxi driver friend, he said to he, and finally reached an agreement between the two sides, The driver took his daughter-in-law to deliver the bag, and when he sent it, he had already taken 20,000 dollars, the painter is not only not grateful to him, but also very angry, the reason for anger is: he chose to ask for a friend, the reward should be the first 100,000 to him, he took out 20,000 in return, while loading two people, a can speak Mandarin, The painter later reported him to the taxi company, and the taxi driver was very smelly.