How to break the existing culture and become the internet giant

Now is an era of the internet, the future of the internet giants need to be a great idea, but not all of the ideas can be translated into the same as Foursquare,twitter and Facebook success, the future of the Internet industry, the entrepreneurial heroes will be more like the elite graduates, A graduate of computer science at Stanford University. On how to break the existing online culture and become the internet giant, New York University ITP graduates Alex Kauffmann and Jason Bill Aston have their own understanding:

Solve a problem

Before you act, you first need to figure out a problem-why do people need this product? Entrepreneurs tend to be obsessed with technologies that effectively solve practical problems. In this regard, Echoecho is a good example to learn, and Google Wave is a typical counter example.

New technologies are often derived from needs rather than purely technology.

Personalize your Ideas

Personalization is the key to success and the sustainable development trend of advertising and technology application. Success is to cater to the needs of users.

"Businesses always get information about users or potential customers in a variety of ways," Aston said. "Groupon is successful because it understands the needs of users by analyzing their previous purchases;" Pandora's success is based on the collection of music messages that users often listen to, recommending songs to users according to their preferences; Foursquare is based on the frequency of the user to a certain place to give users some reward. ”

Great promise, great product

Select the ability of a strong, cooperative spirit of members, to create a first-class team.

"A good application is the crystallization of excellent design, strong coding and effective project management," Kauffmann said, "and the definition of the original value concept is a testament to creativity and implementation goals." A practical expansion plan is a watershed between teams and other utopian entrepreneurs. ”

"Investors are generally concerned with the number of target users," Aston said, "so the more target users are expected to attract, the better their commitment and the greater the likelihood of getting an investment." ”

What they want vs.

Dennis Crowley, founder and CEO of Foursquare, initially created dodgeball just to make it easier for him and his friends to drink beer. Do not care about whether others are willing to pay for their future products, focus on their own interests, and then the good ideas to grow.

Focus on human behavior trends

Human beings have the "tomorrow will be better" hope, Nike and Wii Fit is to focus on the successful application of human behavior trends. However, even if many people have the desire to improve themselves, it does not mean that Internet products in this market will certainly be able to achieve success.

Users like games

Angry birds Game is an amazing success.

"Angry birds freed us from a day's hard work," Aston said, "game design is a daunting task, but once it succeeds, the benefits will be considerable." ”

Changing communities vs. changing World

Starting locally is the real start for the future Internet giant. "In a big city like New York, the development of applications and technologies that meet people's needs to really improve our lifestyles is a worthwhile opportunity to try," Aston said, "to do the local market first and transplant it around the world." ”

Expand areas beyond social networking

In addition to social networking, it is worth focusing on the mobile integration field, which incorporates Cross-media stories and gaming platforms. To enhance the user experience, the real media and games have great potential for development.