How to break through the bottleneck in the promotion of bidding

For network marketing, http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu to promote the importance of self-evident, but in the process of Baidu promotion is often encountered two bottlenecks:

1, hope to increase the conversion time, found that consumption went up, the conversion volume has not changed;

2, want to control the cost of the time, found that although the cost control down, the conversion volume also to control down.

How to break through the bottleneck of Baidu promotion?

We need to change a one-size-fits-all approach, not just a certain dimension, we can refer to the following ideas for analysis:

1, brand words, product words is an indispensable part of SEM optimization, but is not the whole of SEM optimization, regardless of which industry, it can be said that generic words are included the most large number of potential users of the SEM vault, we must pay attention to and excavation;

2, in the optimization of the general word process, the effective use of 28 theory can reduce the interference of other factors, directly grasp the main general words, through the keyword clicks this indicator, can help us to screen for the account to bring 80% clicks 20% keywords;

3, the selection of the core general words, for the effect of good keywords, further optimize the promotion of click-through; for bad keywords, you can consider reducing the opportunity to show.

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