How to break through the dilemma in the development of local news websites

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How can local news websites break through the bottleneck of development? According to the author's experience that is to be from the following two directions, one is to establish the authoritative media image, one is to be based on local regional advantages! Why do you say that? Let's start with the current situation of news media Web site development!

With the Thousand Dragon Net, Oriental Network and the North Network and other large sites to change the progress of enterprise restructuring, local news sites have also ushered in the development of their own spring, and with the development of the network technology, traditional media transformation has been urgent, but the traditional media turned to the network after the discovery of Web news portal has been everywhere, And basically have their own territory, want to pry these news portals is very difficult, so most traditional media will be moved to the local portal, through the local curve to save the nation, take the Zhangjiajie news network as an example, just three years time to let income more than a few decades of history of the Zhangjiajie daily newspaper, See the development prospects of local news sites is how tempting!

Most local news sites are transformed by traditional media, so these sites can rely on the authority of traditional media, can provide a full range of Internet services in the city, and these news sites can also break through the limitations of traditional media, can interact with users, while offering shopping, games, friends, recruitment channels , on the one hand, can absorb a large number of local members, on the other hand, for the site to generate revenue to obtain a variety of ways to make money! This determines the local news site's development prospects are limitless! But we have to face the current local news site facing the plight!

Dilemma One: Local news website is not a news unit, but a company or enterprise that needs to be profitable, they rely mainly on internet technology to integrate news, so that they can get a lot of news readers, currently on the internet to see news is generally to some portals, rather than first to local news sites, So local news sites want to achieve greater development but have to face the competition with the portal site!

Dilemma Two: The main practitioners of local news websites are traditional media careers, relative to the commercial web site or portal, the technology is far from their level, especially in the technical planning, technology development and technology support several aspects, leading to a lot of local news website construction ideas or stay in the idea of running a newspaper , can't keep up with the pulse of the Internet media forward, so this aspect also lets the local news website puzzle unceasingly!

Dilemma Three: Because the internet itself is carrying the media attributes, especially the microblogging, blog and the continuous development of the forum, so that individuals and the Internet has been able to integrate into one, so those who have these attributes of the portal in the news dissemination sometimes than the government media more advantages, Even some portals can produce intense thinking collision with local government, so this makes many local news websites cannot get the support of local Users!

So how to break through these difficulties? As I said at the outset, the focus is on two directions, one is to establish the image of the authoritative media, in the local through the influence of traditional media, local key news sites to create local news brands, such as Hunan's red net, in his own also established a number of brands, such as red pepper and the people cry, and so on, these have greatly expanded the local news media influence and visibility!

The other direction is based on geographical advantage, on the international public news, local news websites are not able to compare with the portal sites in terms of entertainment and games and shopping, but in terms of the authority and credibility of local news, because the local government's background, which is the traditional location, In addition to the Internet this day and the support of the local people also occupy the people and, with these three, local news site to want not to develop that is impossible!

From these two directions development must be able to break through the predicament of local news website development, even will trigger an internet news media revolution, thus truly forms the four media! Source: http://www.99g5.com/Weight Loss Drugs List A5 original starting, reprint please keep.