How to break through the intense competition SEO--Dry Cleaning Industry SEO Case Analysis Summary

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This issue of red-engine SEO case Study of the analysis of the target is dry cleaning joined the chain of Germany caper http://www.7733.com/. This phase of the object is characterized by: SEO competition is very fierce, the whole industry is doing optimization, the site has done a certain optimization, than most corporate websites, but not enough in place. A total of 14 reports were received during the current period. This article put everyone's point of view to organize, to facilitate the formation of the overall understanding of research results. A． Competition analysis for the dry cleaning industry SEO competition, Jia Lun summed up quite in place: "Dry cleaning industry has always been in the search engine competition is very fierce keyword, from the whole industry feedback to see search engine keyword search is also with them brought a lot of business, Especially in Shanghai many large dry cleaning chain franchise companies are through the Internet and rapid development of his franchise, and even some enterprises put 90% of the promotional costs all on the Internet. This has increased the dry cleaning industry in the search engine competition, Baidu's "dry cleaning" keyword First has been bidding to more than 30 yuan a click, and Google's dry cleaning related keywords from the first page to the third page to see the traces of optimization, and are operated by professional companies, Many dry cleaning businesses have more internet marketing costs than millions. "Jia Lun will report named" Competitive unpopular word optimization ", the image reflects the site of the industry's SEO characteristics, because the industry's website are doing optimization, and these keywords relative to other popular keyword search volume is still very small. Two． Website target, audience and keyword analysis The following are some of the relevant keywords of the monthly average Baidu index, caper bought all these keywords Baidu promotion: Dry Cleaners 1983, dry cleaning 1781, dry cleaners joined 1759, dry cleaning machine 1128, dry cleaning joined 1081, dry cleaning equipment 360, dry cleaning chain 292, Dry cleaning chain 216. Black dream that the search for generic words, though large, but the customer conversion rate is not necessarily high, according to caper own business and site positioning to conceive the key words are the most important, such as: dry cleaning to join, dry cleaners to join, dry cleaning chain, dry cleaning chain, etc. It is generally believed that the site lacks the overall plan for the target keyword. Includes: 1. corresponding to different keywords to establish targeted optimization page, 2. Focus on the main keywords, the establishment of long tail keywords; chris.e specific suggestions on how to set up targeted pages for different keywords. He mentioned: 1. " Dry cleaning to join "and" dry cleaners to join ", made separately into two-level landing page 2." Dry cleaning Chain "from a login Page 3." Dry cleaning Machine "and" dry cleaning equipment "Merge a login page The keyword density of each login page is kept in 3.5%~4.0%, and other SEO elements are optimized as usual. Three． Home analysis Most of the reports on the homepage of the site has been criticized, and gave suggestions. Title: Redesign the page title and header area label content. Make good use of titlE The most important first word group, the current title of the special fancy to be canceled. Code, preferably in order of importance. Picture Aspect 1. Change the site logo from the original background map to the map and add the Site page link and alt attribute. 2. The picture adds the Alt attribute (mostly the left navigation bar). Home Code Black Dream Suggestions: Optimize the page code, the main content area of the code ahead; Change the current page layout mode, such as the theme text content on the left side, and the Forum landing box and the following picture on the right. Many people suggest to the home code to lose weight, now too bloated. In addition, we also propose to reduce the use of JS home page content of the home page should be added a few pieces of content, will join and the chain and other parts of the content filled in the home page of the link to Charles pointed out that the first page of the link resource waste is very serious, some important guide pages do not Four． Site Structure Analysis We all agree that the following questions are: 1. A large number of page titles are duplicated or similar to 2. More content pages using the forum, the title directly linked to the forum post 3. Flash form of navigation windear found this site Baidu included very bad, only a few pages. Estimates are related to a large number of page titles, descriptions, repetitions, or similarities. Longhainet commented that each page title and description, should be with the content of the page to write, but this site did not do in place, the title change is too small, described exactly the same, such practices in the Site SEO optimization is a big bogey. Site content page more using the forum, the title directly linked to the forum posts, but also a general criticism of the issue. From the length of the home page, the vast majority of the Forum's content call page, the entire site's data volume is also concentrated in the forum. Rivers and lakes Drift estimate, the website's designer is wants the website forum to realize the visitor and the cobberge.com interaction, thus enhances the entire website to the visitor's stickiness, enhances the potential franchisee's interest and joins the success rate. But the content page uses the Forum form, from the SEO angle may be disadvantageous, relative to the independent page, the forum to the search engine optimization executable power and the operation difficulty are slightly bigger. It is generally recommended that the navigation section discard the use of flash, instead of text link navigation, anchor text based on dry cleaning. CHRIS.E to the structure optimization of the site gives a more comprehensive proposal: the Web page structure instead of DIV xhtm structure, using DIV to the top left corner div layer positioning, the main content of the page on the layer and placed in the front of the code, Easy search engine crawl text content and increase the display rate of main text content. Pull the main navigation bar from the flash inside, the navigation bar inside the effect of using DIV+CSS+JAVASCRIPT implementation. Add the 4 login pages to the navigation bar, and then move the Sitemap from footer to the main air bar. News headlines include "dry cleaning" as much as possible, subject to dry cleaning. All pages title, Meta description, keywords need to be rewritten, and must be written according to the content of the Web page (all pages of the IBM China Web site are written one at a time.) Give up the use of the forum to publish news, use the news release system to publish news, add related article link and message Board (forum is the interactive platform between the customer and the enterprise, not the news information release platform; and the forum has a common problem is no related article links) in addition to the above issues, we also put forward a lot of details, For example: 1. Wkcow and the wind of the mark, and so pointed out that URL naming can improve the place. For example, the first navigation bar under the link (about1.aspx, company introduction, about2.aspx, Brand interpretation) is not appropriate, can be replaced by pinyin or English naming method. Forum and directory naming as far as possible using Pinyin or English, do not use numbers and other difficult to understand symbols, because most of the flow from Baidu, more recommended the use of pinyin, such as the use of Chinese pinyin jiameng to join the page. 2. Endy2000 that the home, homepage, and other words to the site or page keywords, such as "home" replaced by "card Pak Dry Cleaning chain" will be better. 3. Charles found that from the site map http://www.7733.com/sitemap.aspx look at the structure of the site seems very clear, but the actual site design does not exactly follow this flat structure, map and site column links are also different steps. 4. Some members suggested that static pages should be used, not mostly dynamic pages. 5. Bconline such as the discovery of individual pages piling up a lot of dry cleaning related keywords, although may be unintentional, but may be search engines as cheating. Five． Outside the chain analysis of Jia-Lun found that the dry cleaning industry is ranked in front of the site, a lot of keywords are through the old cliché of the form of mass links to improve up. Overall, the site external links to work or do a good job, there are some high-quality Web site links. CHRIS.E to the site how to develop high-quality outside the chain, put forward some detailed suggestions: Do research or survey, the media very much like the data (such as people's understanding of health dry cleaning, dry cleaning market research, chain of dry cleaning shop coverage) with the industry portal station to cooperate, Provide them with industry press releases and exclusive messages attached to their website. Build blogs for outstanding employees and encourage them to update them daily. To Alibaba and other business-to-business websites issued trade announcements to supply dry cleaning equipment and attach their own website links (can be in the price of efforts to filter some of the customers) website site submitted (hao123, 265, dmoz, Yahoo directory) six. Content analysis of the content of the site to enrich and update the speed expressed appreciation. Black Dream from the network marketing perspectiveThe construction of capacity-building puts forward some suggestions: how to set up and targeted content from the angle of user demand, such as: Joining Flow, joining advantage, operating system, operating training, successful cases, interview with successful franchisee, joining notice, dry cleaning industry characteristics, market prospect, how to study local market, etc., and how these contents are expressed, This site has yet to be improved. Seven． Customer Experience analysis and network marketing analysis from the user experience, direct users to the form of the forum is also open to discussion, the form of the forum and the formal business information to be passed may not match, it is not conducive to user confidence-building. Black dream that the specific content page can be combined with the forum, so that users know that the forum has related topics in the discussion, the forum should be on the content of the site is supplemented, is interacting with customers platform, rather than information platform. KYW to caper company more familiar with, found caper some service advantages did not show on the site, for example, they will use the handlebar to join the people sent to visit their training base. and suggested that the "best store" directly to the home page display, similar to "blog star." As a result of fierce competition, the site is mainly to auction ads, supplemented by SEO. CHRIS.E recommendations: 1. To create a separate login page for each keyword, add statistical software to monitor the flow at any time, and at any time according to statistical data on the page for appropriate adjustment or optimization to improve customer conversion rate. 2. Write a different banner for each paid AD (ad title and description) 3. Each paid advertisement should contain a keyword for the advertisement. 4. Give each keyword more than a few advertising version, test to see which version of the conversion rate is high on which to use. Eight． Summary of the case study, is the red-engine SEO team after the first discussion, compared to the previous period as a trial of Mango network case, reported the quality has been promoted. In the next issue, we recommend that you choose one of the following methods: 1. Comprehensive approach: systematic, hierarchical observation, can refer to the proposed Analysis template (forthcoming) 2. In-depth approach: a single project, such as keyword analysis, from the perspective of the best interests of the enterprise in-depth and detailed analysis