How to break through the website traffic bottleneck let the traffic fly for a while

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Many people in the site to do optimization when the flow to a certain degree will appear bottlenecks, generally at this time the flow is relatively stable and will not be too big changes. However, although the flow is stable, but the webmaster still want to flow a breakthrough. Especially for the highly competitive e-commerce, traffic is particularly valuable. The following author Liu Xi from the long tail keyword, the main keyword 2 aspects to analyze, how to do to break through the bottleneck of traffic, so that the flow of a flight.

1, strengthen the ranking of the long tail off the import weight of the word

We all know that each page has a weight value, the search engine is based on this weight value to arrange the search results. This page weight value is by the page correlation, the import link weight, the user behavior and so on three aspects decision, in which the import link quantity and the quality is affects the page to obtain the weight value the most main factor. Having learned this, we need to adjust the transfer of weights between pages. Before the adjustment, we should first list the site has ranked and search for a considerable amount of long tail keywords, and the main keyword. Through the flow statistics backstage, or some of the existing webmaster tools to find (such as: CNZZ, Love station network, etc.). For a more intuitive explanation, let me illustrate this by using a legend:

CNZZ data (Figure I)

Love Station data (Figure II)

Recommended articles (Figure III)

From the above figure can be found that there is some kind of close relationship between them? Among them, figure one is the cnzz backstage statistic data, the figure second is the love station net Baidu weight inquires the data, the figure third is the website homepage Recommendation article. OK, let me explain why.

In CNZZ, Love Station network to get some rankings but not very close to the front and have a considerable flow of long tail keyword, to want these long tail keyword to get a better ranking will need to load this long Tail keyword page Import high weight link (including quantity, quality). In terms of quality, the homepage and the Channel Column page weight is the highest, therefore we may recommend the page which carries the long tail keyword in these pages; From the quantity point of view, we should appropriately in the article body content to add these long tail keyword anchor text link, and links to carries the long tail keyword the page.

2, strengthen the main keyword import weight

Main keywords, two-level keywords, we are generally used to the home page or channel pages to carry. For this kind of word, generally are some industry words and search volume is very big at the same time competition is also very intense, we should find some high-quality links to import. We judge the quality of friendship links, generally from the PR value, snapshots, site collection, the number of export links. Also can refer to each other's Baidu weight value, now many tools have joined the function of this query (such as: Love Station network, etc.), as shown in the following picture:

In addition to friendship links, we usually publish articles or outside the chain should also take the main keyword anchor text link to strengthen the main keyword import link weight and quantity.

In general, the main is to learn through a number of tools to find the key to optimize the key words, and long tail keywords, and statistics and analysis. Network in the executive power, as long as the idea, the method is right, and adhere to, nothing is bad. The above is a little bit of my share, such as poorly written welcome to exchange points, and also welcome to pay attention to my blog (experience will be shared with you).

This article from the Liu Rice blog, the original address: http://www.liudao51.com/post/47.html