How to Budget keyword cost and value

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The cost of the keyword and the value of the budget, like other advertising campaigns, also require careful monitoring to ensure that they achieve the desired results. Of course, you also need to ensure that keyword success ranking time and capital consumption will not exceed the budget. Input and return to the positive report, according to the actual transformation effect of continuous tracking and adjustment. Here's a little plum to teach you how to budget keyword cost and value.

There are several factors to consider when making a keyword:

1. Keywords heat index and search volume estimates.

2. Keyword optimization ranking time required.

3. Relevance of keywords and website themes.

4. The conversion rate of the key words is how high.

5. How competitive the key words are.

Do a good job of the above points, the heart to calculate their own in this keyword on the time and return is proportional! For example, if a word to do a year to do the first page ranking, and after the ranking, conversion rate is not too high words (such as: Broad words), then you can consider using long tail words to replace! If a word does rank quickly, Conversion rate will also be good words (experience prediction and user behavior simulation), then you can consider optimizing the ranking of such keywords, improve the value of keyword conversion!

Also has the competitiveness is also important consideration factor, if a word does not spend the time is too long (for example: three months), but the business competition is stronger words (refers to is the auction rank), then may consider does the rank, uses the special person to maintain the keyword rank! (The cost of maintenance is involved in this area)

There are indices and search volume, but also to estimate a keyword cost and value of a good method, personal experience that the portal, should be the article long tail words + home page hot words with optimization. And the general enterprise station, as far as possible to do the home page keyword ranking can be, the ranking is mainly for conversion words and design on OK!

If reasonable to do the above five points, then the site keyword cost and value of the budget can be very fine, digital. But we must remember that the numbers are only reference, do not be too obsessed with the number of games! To improve the website stickiness and conversion rate as the goal, is the king!

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