How to build a brand why not ignore network marketing

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If 2010 your enterprise has not launched the network marketing, then you are wrong! If 2010 you see my article has not launched network marketing, then I was wrong! If you love a business, let him network marketing it, if you hate him, also invite him to participate in network marketing.

When "Sister Furong" red through China, when "Jia your mother called you home to eat" shouted all over the country, when the "white tea married Princess" rapid access to the Chinese tea industry attention, if you just think that these are only entertainment events and you have nothing to do, then "Obama through internet marketing successful campaign for president of the United States" should be able to touch your sensitive nerves , if you only touch, I think the following network marketing events should let you act.

"In early July 2009, United Airlines shares plunged 10% in a week and the market value shrank by 180 million dollars." United's senior officials were shocked to find out that the situation was a singer, precisely a singer's guitar song that bounced off United's billion market capitalisation. "(From reader, issue 23rd of 2009)

The general story goes like this: Canadian singer Dave Carol with the band members on United Airlines flight to the United States, at Chicago O ' Hare Airport, he witnessed the performance equipment by the bellboy like "throw hammer" process of loading and unloading. He then negotiated with 3 employees at the airport, who were not impressed. After arriving in Nebraska, Carol found that his 3000 dollar guitar had been broken and had to spend 1200 of dollars to fix his guitar, but the performance was not as good as it used to be.

He complained to United Services in Chicago, New York, Canada and even India by telephone, fax and e-mail, and he was "Buck". In the course of a year-long complaint, the answer is usually "Don't ask Me", "Sorry, sir, you can claim elsewhere," and the Last Lady, named Alvige, simply said "No" to Carol, Blow angered Carol. So, Carol wanted to punish United in his own way, he wrote the story of the song-"United broke the guitar", and made a video uploaded to the Internet YouTube, uploaded 10 days on the internet to hit the number of songs hit 4 million people. His encounter was sympathetic and supportive, and in a few days, United's share price fell by 10%, equivalent to a 180 million dollar evaporation of market capitalisation. United's attitude followed a 180-degree turn, the initiative to seek compensation, this is something.

"This is not just a matter between the musicians and the airlines," Dave Bill Schol, the main vice president of the Federation of American Musicians, said. "Dave, through internet marketing, has not only defended his own rights, but has also paid a heavy price for United," he said.

This story once again confirms that the power of network marketing must not be overlooked!

Network Marketing is a double-edged sword, can grams of enemy can also hurt already, enterprises such as not proficient in the way of network marketing and methods, is a very dangerous thing, when the Internet events and crises occur, the enterprise if not timely response, and formulate appropriate marketing strategies, it is likely to be endangered, when the network marketing events occur, If the firm can strike the iron and fuel the flames, it may be more effective.

Event hype is the most sophisticated means of network marketing, but also to shape the brand, improve the brand image of an effective shortcut. So what kind of event can be considered an online marketing event?

In the network marketing event, the event itself is often neglected in the beginning, even makes no sense and kills time. Until the final attention of many people, the essence of Things are sublimated, from events into news. Thus triggering more media and netizens ' attention, and eventually forming network marketing events.

The key point in this is the attention of netizens. Therefore, judge whether the event can become a network marketing events, only need to pay attention to the response of netizens. To create network marketing events, just follow the trend to trigger the attention of netizens. Of course, the corporate sense of social responsibility and mission is essential, as long as visibility and not reputation of the practice is not desirable.

In fact, there is no lack of such network marketing events, such as: Now the Internet tea industry, "white tea married Princess" Network marketing events.

"White tea marries Imperial concubine", namely "white tea takes the brown" the homophonic, also "white tea replaces coffee" abbreviation. At first, the Anji white tea industry a brand from the source of a trend is thrown out of the view: than the coffee such a drink, it can not be denied that tea more green, healthier, I believe more and more desire for health, the desire for success of the people, will favor tea, choose tea, and even tea to overcome the situation of coffee. That is to say, consumers, in particular, make it possible for office families to replace coffee with Anji white tea or other varieties.

Once this view was thrown, immediately aroused the controversy of the community, netizens have thrown out their views, such as: Anji white tea really will replace coffee? Anji White tea, what does it have to do with coffee? Tea "Great Leap Forward", Anji white tea beats coffee? Anji White tea "duel" coffee, there is suspense? White tea marries Imperial concubine, "white tea marries Imperial concubine", Wishful thinking? There are even media called "Anji white tea and coffee between the Prairie Fire", "tea and coffee between the ' crossfire '", the rapid increase in gunpowder, a large number of tea enthusiasts and major network media have also published a commentary on the incident gradually evolved into the Internet "white tea married Princess" Network marketing events, Greatly enhanced the Anji white Tea brand awareness and reputation.

Network Marketing events every day around us, "sing decline united", "white tea to marry Imperial Concubine" is just drop, perhaps you can indifferent, but there is no doubt, the Internet era, if you do not conform to the trend of the times, your brand will be eliminated.

Road at the foot of the Internet era to shape the brand, can not be separated from network marketing, are you ready?