How to build a brand with the micro-conversion rate

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Everyone wants to sell online. But is your relationship with your customers based on making it easier to buy? You may be thinking, how can I make it easier for customers to buy? All they need to do is click on the following products, intervene in the cart, and then fill out the bill after filling in some information. Of course, it may be convenient to buy from you, but this is only action, not psychological. How to let them at once decided to buy here is the most convenient?

They can go to your opponent's side and buy the product by clicking on it, or get some contact. But it's just a process that customers go through when they buy something. For most industries, they do research and find relevant options before making their own decisions. So what are the specific factors that make them determined to buy? Here are the suggestions ... Micro-conversion rate.

Get a little promise

What is micro-transformation? For your site, the customer rarely makes a commitment, so they don't become a customer to buy. But you need to keep in touch with them. For example, let them sign up for your mail news, download free software, sign up for 7 days of free testing, fill in related needs, etc. These are not what you really want. What you really want is the amount of purchase. However, it is important to remember the importance of micro-transformation in the purchase path.

These small promises are important because they are interdependent and consistent in their two minds. You can see from this that psychological tendencies are deeds. In fact, in most societies, people are despised for their inconsistency. So when a person promises something, they try to be deeds.

This can be applied to any situation. For example, have you ever experienced a situation where they could be re-elected even when the legal situation was bad in the case of some officials? You may be frustrated by the reasons for this, but in fact these are all good explanations for seduction. For those who have elected these officials, they do not admit they are wrong, they want to keep up with the previous deeds, even if the evidence of the facts is not so. It will take a lot more effort to admit that they were wrong in the second election than it was for the first time they were elected. The re-election of candidates is less difficult when they make a commitment to the voters. That's why it's hard to shake a working man.

From singles to blind dates

For marketing purposes, micro-transformation is a process that allows people to go from single to blind. If you can get a client's commitment to your brand, you can convince them more easily than those who don't make a little commitment. Especially if such micro-transformation is based on the principle of reciprocity and can bring some high value. It's not that getting a single person to get married, you can get them to go on a date and get them together, which leads to a higher conversion rate.

Can you understand the micro-transformations that are not in your online marketing strategy, or are you not aware of, or not applied to, the economic value of micro-transformation? Then it's time to think about the importance of it and apply it to the sales process and take advantage of them.

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