How to build a cosmetics website to achieve marketing through the network?

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With the vigorous development of cosmetics e-commerce, network Marketing has become the focus of the topic of cosmetics marketing, each cosmetics E-commerce platform through a variety of different ways to improve the brand's visibility and reputation, so as to improve the conversion rate. And in the rapid development of information technology today, cosmetics Network Marketing can provide an endless range of marketing, which is more prominent include: Word-of-mouth marketing, micro-credit marketing, soft wen marketing and visual marketing. Here, the cosmetics website constructs with the RUI Information Technology (www.web0551.com.cn) to briefly discuss these four kinds of ways, and makes the brief analysis.

First: Word-of-mouth is the key

Word-of-mouth marketing generally occurs in friends, colleagues, classmates, relatives and other closely related groups, and for online Word-of-mouth marketing, the most important is the user's evaluation of the commodity and recommended goods. This "user tells the user" way to enhance the user's consistency and loyalty.

In fact, Word-of-mouth is based on the brand, there is no good brand users know how to carry out word-of-mouth spread it? Among them, the Lok Feng Net uses is the star effect, the popularity quickly is known by the public, the Word-of-mouth dissemination also can rapidly unfold. And Poly-Mei excellent products by the following three steps to establish a good brand:

1) to join the television program;

2 Shooting TV advertising films, establish "Chen Au body";

3. The 3 Anniversary celebration offers a discount event.

Second: The micro-letter is the trend

Micro-letter since the introduction of the user's attention, and the current user volume is still rising, micro-credit marketing gradually into people's eyes. At this year's 38th session of the Guangdong International Fair, it was found that many cosmetics companies have begun to pay attention to micro-credit marketing, many manufacturers will be micro-letter two-dimensional code design in the promotional color page and on the shelf.

Have to admit that micro-credit marketing has set off a wave, then the micro-credit marketing in the end what models can bring more convenience to cosmetics sites?

1 To see people nearby: the use of personalized signature to carry out the compulsory advertising campaign;

2) Sweep: The use of scanning two-dimensional code to find the target user, you can carry out discount activities;

3) Drifting bottle: Using the "throw" and "fishing" in the form of marketing;

4 Circle of Friends: To better spread the share of Word-of-mouth marketing.

Third: Soft Wen is the most common

Soft text is the placement of ads into the article, how users can be interested in the article, which contains a lot of skills. For cosmetics website to do soft text promotion, must grasp the following points, in order to achieve the effect of soft text promotion:

1 can grasp the core selling points of each brand or product;

2 soft title pertinence, relevance and refinement of the stronger;

3 Product implantation focus on creativity and ingenuity.

Four: Vision is the foundation

Why is visual marketing the basis? Because visual marketing is the use of color, images, text and other visual impact to attract the attention of potential users.

Cosmetics site in the construction of the need to pay attention to the user's visual sense, will be more accustomed to which type. Cosmetics Web site in the design style, color, detail, beautiful to be very good grasp, can be the first time to convey the product information to the user.

Visual marketing is mainly to solve the cosmetics site may appear visual sensory problems, in short, do a good job of visual means, marketing is the goal, visual marketing for the purpose.