How to build a website to make users more concerned

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Today small made up such a title, a lot of friends said, "This is not sick?" There are personality of the site is not attractive? ", there are many friends will feel that I spent tens of thousands of yuan to do the original site and others are not the same, not the user will be concerned about things?

Wrong point of view:

There is a personality does not mean that the suction users concerned about the strong, if the personality made the diaphragm should be, then users will only feel trouble, and will not feel that the most popular fashion. Personality is also around the user experience to speak, rather than blindly pursuit of special effects.

Original site and others do not represent will be user attention, although the original is good, but do not follow the engine rules and user experience, pay attention to the appearance of structure and beauty, and then original content is futile. No words in the picture station, the engine can't find you. Engine rules do not adhere to your station again beautiful, users can not search, talk about what to pay attention to your station?

True Practice:

In fact, we design their own web site, a lot of time to consider the effect and forget the effectiveness of the site design how to get other people's attention and comment? As the saying goes, lookers-on. Although we often encourage ourselves to say: I am not the RMB, it is impossible to win all people like, not to mention the RMB there are many people do not like it. How could I have met so many people's opinions? I just want to show what I want to give to my clients, but this is a completely wrong point of view. We can through the third party observation and comment on the existence of their own site problems, but also our summary of the site management and management of a necessary action, a good site can withstand the user test.

So how do we listen to other people's opinions? Rattan design suggested a few points to everyone, hope to be helped, generally should have the following several prerequisites:

1, a suitable for users to read the site structure

Website structure must be concise and clear, directory structure can not be too complex, regardless of user from the engine or home page access, should be able to quickly query the relevant information they want to know.

2. A pleasing page design

First of all, we use a beautiful, stylish, personalized to choose the site this is very important, a culture of their own characteristics of the enterprise station, it means that the site design must be creative, do not expect readers to the same Web site will be interested to comment on, because the internet is too big, catch a lot of Your site is too mundane and will only allow users to directly ignore, no impact.

3, clearly show your key content

The core of the Enterprise website is the product, then the main module of their refining to customers, and can be clearly displayed to obtain the user goodwill, the same site must have characteristics (we call the characteristics are not special effects and unique, but we have a certain pattern of the site "is called the Vision") and the advantages of competition, So that readers will be on your site analysis of comments, and then will be harvested, do not think of something for nothing, or because of fear of trouble or thought the problem did not go to perform, then you'll be eliminated. There are at least two major reasons for failure: No start and no persistence.

As mentioned earlier, to the premise of their own site to include the creative sources of the site, competitive environment and competitive strategy analysis and so on to carefully comprehensive comments, to pass the self-assessment let others first benefit and pay, do not expect others will unconditionally meet you.

4. Timely communication tools

Do not think that the customer will be very situation, will be willing to call you, website construction to finally promote out, many customers worry about consulting waste telephone fees and finally give up, just rough view of your product information then left, so we have to provide users with the fastest communication tools, so that he even understand the product performance and characteristics. Finally realize the customer's attention to your other products and long-term cooperation desire.

Rattan design to eliminate the "go their own way, let others to say it," we should say, "do their own station, let others cry", as long as their brand image and competitive advantage fully reflected in order to allow users to your site has favored, the enemy win.

This article by the Rattan design original article, reprint please add the Source: www.tengsj.com