How to build a popular social product

Does Sina Weibo have 1 million users from the start? Isn't there a period of ups and downs in the watercress? Let's take a look at the process of getting users from social networks is not the same as we imagined.

1, find the right impact users

In the early days of the release, looking for specific groups to help with Word-of-mouth marketing, the emergence of a group of enthusiastic loyal users.

Every successful social network has a core of users.

2, "Indulge" early users, listen to their views

Selling early users to the outside world gives them a special sense of honor.

Contact your early users and listen to them when they leave.

3. Social networks without friends

Early-adopters ' friends don't join social networks, so it's just as useful when you don't have a good friend or a few friends.

The first user experience is not necessarily based on social networking. For example, Foursquare early is a game, Instagram early is just a picture upload tool.

4, the Torrent Yong Jin

The new technological development has brought great opportunities for market segmentation. Traditional web-site social networking sites are programmed with a variety of types, such as mobile social networking, picture socializing, social and social networking for certain groups of people, and gay society.

Cross-border social networking also brings about cultural change, while introducing new interactions and new user behavior. Different people's preferences will bring different video, picture sharing, different game hobby.

5, the creation of high-end, a sense of scarcity atmosphere

Generally, private friends or invite the system to improve the number of users, using the user's sense of scarcity to lock users at the same time play a role in marketing.

6, to the user tools to disseminate social networks

New social networking sites are bound to have "one-click sharing" to other social networking sites. The content they share on the new social networking site will appear on the previous social networking site, which can also be a good friend to the user.

Let the sharing become simple, interesting, user spontaneous sharing.

7. Make a fake

Early on the site to make users look very active, often share video pictures and other articles.

Before a technology has been developed before the publicity, such as the circle of people in the function has not been released before, do a diagram to hang users appetite.

8. Expand Content and community

Use the user's original data to expand the content of the new social networking site. For example, the user in the Watercress book can be uploaded to the website, as well as blog a key move and so on.

Create celebrities or brand communities and encourage them to settle in. such as a variety of small stations, various official home page.

Article finishing from: Quora