How to build a qualified enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Once saw an article mentioned, the domestic enterprise website is not qualified, unqualified in where? 1. Page beauty, 2, user experience, 3.SEO, 4, poor interactivity, anyway, is a lot of problems. Today the author will be together to discuss how to build a qualified corporate website.

1. The purpose of building the enterprise website

What is the purpose of the Enterprise construction website? Online sales, delivery of the brand or just for an external network window. With specific construction purposes, it is good to formulate corresponding content strategy, maintenance strategy, SEO strategy and promotion strategy. Many times the enterprise construction site is just for having a network window, without a clearer purpose. Then when we build the website, we should organize the content, update the enterprise website regularly, and give a good image to the users who visit the website.

2. Perfect content, elegant page

Enterprise Web site is the user through the network to contact the window of the enterprise, so the content reflected on the site must be perfect, can reflect the overall core products and core value of the enterprise. Page design should also be beautiful, generous, to give visitors a good image.

3. Common promotion is essential

Corporate website Construction, promotional work is essential, otherwise the site is an information island, in addition to their own company to look outside, may be no one knows. The commonly used generalization summary has the following several: 1. Submit to major search engines; 2. Add company information to the major encyclopedia sites; 3. and peer to do the site to do friendship links; 4. Open an official microblog, maintain micro-blog content; 5. The company's activities or events, the release of the company Dynamics; 6. Traditional way: Printed on business card, exhibition publicity , brochures; 7. Register some free business-to-business websites, add the company web site or products; 8. occasionally send some library; 9. Relevant Technical forum post signature and so on

4. Enterprise Website Maintenance work

Enterprise website Construction is only a small part of the early stage of work, the latter is the key to maintenance. What specific content needs to be later maintenance: 1. The first is the maintenance of content, regularly updated website; 2. Security maintenance, now many hosts have loopholes, regular security maintenance is necessary. 3. Data monitoring, the proposed registration of Third-party statistics, to facilitate the statistical site visits.

5. Do a good job of interacting with users

Interaction with the user is reflected in many ways, for example: 1. Users download Enterprise technical information, drivers and other information needs of the enterprise registration, and through the audit to download, 2. Enterprise EDM Communication, regularly push information to users, 3. Through the message Board, User Technology Forum is very convenient to communicate with customers, 4. Through online customer service, QQ timely communication and so on.

This article by the Global Equipment Network (WWW.ZHUANGBEI.NET) original, reprint must indicate the source.