How to build a special station layout?

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We are going to do in-station layout is not usually said inside the station inside the chain layout, but another kind of station in the thematic layout. This kind of topic layout can obtain the traffic of long tail words in later period, so we call it optimization of transcendence. Topic page Ranking can intercept the long tail of all the flow of keywords, the production of the topic has the following several points:

The catalogue of the topic uses the pinyin of the keyword, for example I want to make a topic about the long tail word, then the directory path uses/changwei/or/changweici/. Note that the pinyin here can not be greater than three, the best two words of the pinyin is good, because too long users difficult to understand meaning. The key words of the topic must pass the screening, cannot name casually. For example, long tail words, inner chain, outside the chain of such words have search results, no index or less commonly used words are not suitable for the topic of the keyword. The reason is that the amount of search is small, do not make sense. But also cannot use "the long tail word how to excavate" inside "excavate", cannot construct a concept.

Second, the need to analyze key words. We should meet the needs of users who search for this keyword. For example, users who search for "Boer goat" want to know about the price of Boer goat, the Boer goat picture, the Boer goat breeding technique, and the Boer Goat culture video. The contents of the Boer goat must be present in our topic page. If it is to do blog class topic to dig a key word of other technology, such as long tail word of other requirements is long tail word mining, long tail word tool, long tail word is what, long tail word optimization, long tail word query and so on. In this aggregate page we will have all these articles. These articles must also be our own processed, value-added articles, in other articles can not see our content.

With the article is not enough, we have to put all these technologies into a thinking, and then create a topology map. Illustrations in the topic page, will all the articles form a system, then the user after reading an article will have to go to see the second article.

Third, the message discussion forum. If there is a discussion of the requirements of the key words, such as sheep breeding technology. Search this word in the home page has Baidu Bar, then we can post the content of Baidu bar to the topic or call our own forum discussion. Also can be in the topic page production message Discussion section, message edit box The simpler the better, only need user name and message content on it.

To promote the topic and to do outside the chain. Our topic is placed in Level two column, most of the time the weight is relatively low, included relatively slow. At this time we need to do a special topic for the chain, but also to the topic page to do links, you can also use our platform blog to promote the topic. These promotion function is relatively few, therefore also must carry on the soft article as well as QQ group's promotion, lets the user click to visit our topic.

Summary: The topic page is a website inside a micro-site, in this micro-site aggregation of the site inside about a topic of all high-quality content. Then as a separate site to optimize and promote, later this feature page can intercept a large number of long tail word flow.

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