How to build a successful enterprise blog marketing

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Enterprise Blog is gradually rising, how to make a successful enterprise blog, to become the goal of various enterprises, this article introduced a number of corporate blog success stories, you may wish to refer to. In this I represent Hui Chuang network to thank ADMIN5 Webmaster Network to create countless webmaster corporate blog Success Dream, welcome to visit Hui Chuang Network Enterprise Blog HTTP://WWW.ADMIN5.COM/MEMBER/INDEX.PHP?UID=WDJ

Visa USA's Corporate Blog

Visa USA released their first blog in October 2005, called the Turin Tour: journeytotorino.com, the blog site with the Olympic Games sports News as the content of the theme, including interviews with podcasts audio content of athletes. It is worth noting that Visa did not specifically promote this blog station, and in addition to the site logo and the bottom of the description of the page "brought to your by Visa USA", the content does not mention the visa company. Their goal is to look at how this blog campaign can be spread through viral means of transmission. The results showed that the number of Web site users began to grow from a small group of readers to 300 people a day, the first week of January 2006, the number of readers reached 10,000.

Oracle's Podcasts program and blog community

Oracle has been keen to try new technology applications in the marketing arena. Oracle produced a podcasts program in April 2005, with technical experts discussing the company's technology and applications, at the podcast Center of Oracle Marvell Receptacle, where users are free to download to the desktop or MP3 players.

Oracle also has a large blogging community with 60-70 blog posts, published by Oracle customers and partners to discuss how they can use the company's technology offerings. Oracle also plans to use a third-party-provided blogging system to increase access to blogs.

However, it is more difficult to measure the rate of return on investment in these emerging media. Oracle uses Web browsing metrics to determine the communication and communication effects of blogs, as well as the effectiveness of podcast downloads.

IBM Blogs and Podcasts

IBM is also an active practitioner of new marketing. In August 2005, they released a podcasts site dedicated to investors: Ibm.com/investor. It discusses business and technical topics such as banking, shopping and online gaming. IBM also provides a blog system on its intranet to encourage employees to use blogs and podcasts. A spokesman for IBM said that employees ' active presence in these social networks and ways of communicating has made them aware of the great potential of emerging technology applications.

So far, about 15,000 IBM employees have registered with the company blog, and 2,200 employees regularly maintain their blogs. Blog topics ranging from technical discussions to seeking project assistance.

But IBM has also found a number of potential problems, such as disclosure of confidential information or information that could jeopardize the company's reputation. To mitigate the risk, IBM also developed a publishing guide specifically for employees, including employees who are not allowed to disclose company confidential information, are not allowed to refer to customers without a customer's permission, and are not allowed to use insulting or profane language.

The IT company mentioned earlier is not really the first company to try blog marketing, and it is even slower than the blogging applications of some IT consulting firms.

The development of enterprise blog shows that the 2006 Enterprise blog Marketing has been more development-although many companies blog marketing practice application level may be very unprofessional, but after all out of a revolutionary step. In view of the growing importance of blog marketing, and blog marketing practice, the problem is also very prominent.